Geico Insurance, Supporting Evolution to Get More Attention?

Turn on your television and you will probably come across one of the many Geico Insurance commercials. The newest ones, however, are using the theory of evolution to promote their services. You may have started seeing these about one year ago, when a Geico representative blurred "So easy a Caveman can do it". This then became the punch line in the next series of commercials involving "actual" cavemen irked that they are labeled with being stupid.

Geico Insurances newest commercials are airing all the time. Many of them get a few chuckles, even from me, as they are funny in a weird way. So what's the big idea? Well, it's not so much that Geico is using cavemen to promote their insurance, it's that they are continuing the series over and over again. It is as if they are not afraid to ward off Christians as potential insurance subscribers. Even though they are still running the Gecko, for Geico commercials at the same time.

Many Christians often make "noise" if you will, when offensive material is spoken, viewed, or talked about. Perhaps that was what Geico Insurance was going for. An uproar causes Geico's name to be heard and publicized more often.

For example, when Wal*Mart announced that they donate money to organizations that promote homosexuality, Wal*Mart was in every newspaper, on every news channel, and in a lot of peoples minds. This, if you remember happened right around Black Friday. Christians threatened to not shop at Wal*Mart, which was believed to put a dent in the Black Friday shopping, however sales actually went up.

Geico Insurance is not the only company using the theory of evolution to sell their products. A well know vacuum producer, Eureka, has recently aired a commercial with a line of vacuums similar to the "evolution chart" until at the final stage, the vacuum is fully upright. The commercial states that this vacuum has fully evolved.

The thing here to focus on, is that companies are no longer fearing the boycott of Christians for two reasons. One, most Christians will use the product or service offered anyway, and two, those who decide to protest actually help "spread the word" about companies.

It's the same idea behind those companies who use animal testing on their products. In 1995, Gillette was severely protested against for their animal testing practices by PETA. Ads were mailed with pictures of tiny white bunnies with large open wounds and teary eyes. Many PETA protesters swore off Gillette's products, but Gillette's sales did not drop dramatically. As a matter of fact, more then 10 years later, Gillette is still one of the top personal care producers in the world, and they still have not stopped animal testing. Why should they, their name has become so well known that those who protest against them are only a small percentage of sales they may have gotten. A change in practices will only be carried out if they can gain more popularity by making the commitment to not test on animals.

So where from here? Well there are several steps you can do if you feel offended by Geico Insurances advertising tactics. One thing you can do is write the company explaining how you feel. Make sure to let them know that you will not be giving Geico Insurance any of your service, and you will not recommend them to anyone because you believe your money would be better to use by a company that supports Christian ethics and views. Enough letters they may get the point and pull the commercials. You can write to Geico Insurance at : 10680 Treena St San Diego California 92131-2442

Another option you have is to truly put your money where you mouth is. If you currently have insurance with Geico, get quotes from others, and even if one is a little higher, leave Geico Insurance and make the switch to another competitor. When doing this be sure to let the agent you speak with know, as well a write a follow up letter explaining your decision. If you do not have Geico insurance, and don't ever want to because of their tactics, asked to be removed from their mailing list, again, follow up with a letter about your request.

If you do happen to get mail from them asking you to sign up for Geico Insurance products, mail them back (as long as the postage is already paid by Geico Insurance) with a note you do not like the fact they use the theory of evolution to promote their insurance, and you want nothing to do with their services. They pay each time this happens, for your postage, and they don't like to open an envelope that doesn't have an application in it. This will definitely will catch their attention.

If you feel these commercials from Geico Insurance, or any other company for that matter, are not for you, and are offended, the best thing you can do is boycott Geico or any other company that chooses this type of advertising. Even if you feel that just you won't make the difference, at least your not contributing to their company, and it's advertising.