The difference between targeted traffic and regular traffic is enormous. If you trick visitors to check out your site with bogus keywords, they will not stay. This will not lead to any sales or subscribers to your newsletter.
One of the best ways is to write articles. This is effective for several reasons. First, you are giving quality information to people reading the article. If your information is good, it will give you instant credibility. There is no better way to sell anything than having your potential customer seeing you as an expert.
Another added advantage is that it is a soft sell. Nothing is more annoying reading a newsletter full of ads with very little content. Another advantage of writing articles will help you with the search engines on your website. The formulas are different for each search engine, but they all love fresh new content. If you write articles and submit to other sites, you must have a few line bio about your site and you at the bottom of the article. If you have a free newsletter, this is the place to mention it.
Also, since content is king, you want to add articles to your website on targeted topics. It would be better, if you could write all the articles. However, there are time constraints and search engines want websites to keep adding fantastic content to their sites.
Getting your site optimized for free search engine traffic is excellent also. The formula that search engines used is a guarded secret and constantly changing. Having good content, sites linking to you and the proper keyword density for the properly selected keywords will help you greatly. It takes much reading to keep up with the best ways to keep your site optimized for free traffic. One of the best sites to learn more about search engines and the latest news is:
http://www.searchenginewatch.com
Exchanging links with other webmasters will get you traffic from the other website and in time through search engines. Make sure you only trade links with related websites or it will not help you and could hurt with getting targeted traffic.
Pay Per Click Search Engines such as Google Ad words, Overture, Miva, and MSN adCenter can get you targeted traffic also. You must be careful how much you spend though. Otherwise, you can lose a small fortune quickly. Some of the pay per click search engines will put funds into your account to test their services. Here are a few tips when dealing with pay per click search engines.
- The more specific the word the better the result to your site. General words normally cost more and the customer more likely not interested in checking your site out in detail.
- Being the highest bid can drain your funds quickly. Unless, it is a keyword not used often avoid it. Many curiosity seekers will click on the top bid.
- The more specific your ad, the better your traffic will be. The added advantage is keeping your cost down also.
There are other ways to produce targeted traffic to your website. You should start with these and try to get visitors to subscribe to your newsletter. By using your newsletter properly, you can keep these visitors on your site regularly. It is hard work to get targeted traffic to your site, but the results can be rewarding.
Published by Jerry Robertson
I am a retail / small business consultant and author of three business books. View profile
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