Good Banner Design: Tips for a Nice Online or Printed Banner

A banner is a short, quick advertisement that gives the viewer basic information about an event, product, service, place, or person. For instance, if you're having a party, a banner simply displays a congratulatory message for your guest of honor. Unlike a standard advertisement, which is commonly rectangular and vertically-oriented, a banner is usually long and horizontal. There are three main elements that are key to the proper design of a banner. Whether you're designing a banner for the web or for an outdoor event, the overall concept is the same.

You can create a printed banner online using an online printing service or an internet banner for free using an online tool.

Background for a Good Banner

Choose a light-colored neutral background color, preferably white or tan, when you create a banner. This is key to designing a decent and readable banner. It's difficult for viewers to read a message posted on a very dark background.

Text for a Good Banner

Select two dark colors for the text of your banner, such as black, navy blue, maroon, or forest green. The text color should contrast strongly against the light background (see Resources). Select a bold san-serif (no accents on the letters) font like Arial or Tahoma. Type in a main headline of three to five words in one of your chosen text colors and a subheadline (such as a company name or website address) beneath it in the other color. The subheadline is optional.

Adding an Image to Your Banner

Place your image to the right of the banner to complement the design. This is the ideal placement because the user's eyes scan from left to right in a standard banner. The image simply supports the text, so it's used to give the viewer something to look at as he considers the offer or message he just read. Make sure that the image does not cover any part of the text.

Additional Tips for a Good Banner

If you decide on a bright color for your background, like red or pink, make sure that the other elements of your banner (text and photos) are neutral or muted and contrast well against the bright background.

The image should directly relate to the message on your banner. If you place a completely unrelated image, like a picture of a baby next to a message about buying a boat, you'll confuse the viewer and possibly lose his attention.