Google

Why Google is so Powerful: The Google juggernaut has become part of our lives in a seamless way. It is so big and influential, it is almost like a monopoly, yet no one seems to care about that potential restrictive element and mountainous billions of dollars it boasts, churning out over $6000 per minute like an insatiable money-making machine. So why isn't the public resentful of Google's growing wealth and power? And what has brought Google to this enviable position in such a short time? In my opinion, as a people person, Google has led the way in Internet market dominance through four basic factors: innovation, experimentation, clear purpose and sharing.

1. Innovation: Google has led the field in new ideas, the most impressive and revolutionary of all being its AdSense scheme which has virtually taken over the Internet. This idiotically simple, yet incredibly effective, idea has helped online advertising to rise to $17 billion dollars this year. AdSense is so embedded in the Internet, and in our subconscious, it actually feels odd if there isn't a little advert waving at us from somewhere on a website page. AdSense is now ubiquitous, a must for every person who wishes to advertise himself or earn a living, money circulating from seller to buyer and back to seller in a never ending circle of market branding and tantalising products. By encouraging its mainly young staff to think outside the box and indulge their free and unfettered thinking, being relentlessly innovative, Google keeps ahead of its jealous rivals who might criticise it one minute, but emulate it the next.

2. Experimentation: With innovation has come an emphasis on experimentation. For Google, the philosophy appears to be, even if it doesn't work, it is worth trying out. From it's amazing Calendar to its Apps products through to the incredible and mindblowing Google Earth, everything fits together neatly like a great pod with little essential compartments. Experimenting is a crucial part of risk taking, of challenging old mindsets. going with the flow, breaking with tradition and demonstrating what is possible. No one ever got anywhere standing still. We are always experimenting with the next step in our life, trying this way and that, though some people step farther than others. Google has got experimenting down to a fine art, such ease and grace, that it has become automatic.

3. Clear Purpose: If if one had to guess what Google was up to, it doesn't take many brain cells to work out that Google has a clear purpose and goal in mind: to be the biggest and the best in what it does, ensuring choice for the consumer, and with simplicity at its core. Everything is step by step and written in 'idiot board' manner. The target audience is clearly not big business, though they matter, but the little man/woman struggling to get themself noticed or their voice heard. Somewhere along the line, the creators of Google must have worked out that engaging billions of little people around the world would give much more money and markets than simply targeting the corporates. A strategy that has had stratospheric results for them. Having a clear aim and purpose keeps Google focused and ahead of the pack. It's money now gives it an unchallenged and unassailable position in the marketplace, but what really sets Google apart from everyone else, and will keep it there for decades at the top, is the monolithic power it has created through simple sharing.

4. Sharing: Many business people don't realise that success does not come from fleecing their customers and just focusing on profit. True success comes from making the customer feel like a king or queen with a genuine appreciation for the value of their product. By sharing its AdSense programme, and allowing anyone to benefit simply by displaying adverts on their website, Google has played its master stroke. Everyone now has a vested interest in keeping Google in position forever because Google's fate is tied up with their own. Should Google suffer, their advert revenues suffer too, so they will make sure that Google is protected and supported for years to come, getting bigger and stronger with the oxygen of success and public support. Microsoft is only just beginning to give something back to the users who have helped it to make made its billions. But this essential sharing process is the backbone of Google's success, sharing its vast fortune with the public, and giving an average of 74% commission back to its worldwide army of AdSense subscribers, a much better return than any of its rivals.

And therein lies Google's true power: the ability to understand who really has the power and to not only tap into it, but to make the most use of that awesome potential.