Google Developing Virtual World?

Rumors are flying. Is google developing some sort of virtual world? Arizona State University is supposedly recruiting students to test a social networking project. Blogs and websites around the internet are talking about the virtual world which is supposedly similar to a project developed by Linden Labs called Second Life.

Although ASU has not publically mentioned Google by name it does have ties to the internet giant which seems to point in that direction. In ASU's recruitment effort it describes itself as the only institution involved in the product which is scheduled for launch sometime before the end of 2007. In a memorandum to it's students ASU states that "This is truly a unique opportunity for you to test-drive the software and provide feedback, which will be used to refine the product before it's launch." The note, which is listed at asu.edu goes on to state, "Please submit the questionaire to see if you will be one the few chosen picked to participate."

Second Life, created by Linden Research, Inc. is a 3D digital world in which members can create an avatar and then live and participate in activities, shop for products, check out ads and entertainment and interact with other people in their virtual world. Linden Reseach claims that the membership mark now surpasses 10 million world wide.

In it's recruitment memo, ASU is looking for students who spend time online and have an avatar othewise known as an online persona. Those with video game experience, three dimesional modeling and a Gmail account are also asked if they would be willing to sign a nondiscloser agreement if accepting a role in the volunteer opportunity.

ASU which not only uses several Google products also has nearly 100 Google employees based there who are involved in it's information technology efforts, engineering and operations as well.

What does Google have to say about all the rumors swirling around the net on this development? "We're always looking for new ways to help our users connect with each other, share information and express themselves, but we don't have any details to share at this time."

It's not a suprising statement. Google has long been known for it's tight lipped policy regarding changes to it's operational platform. Whatever program Google is about to launch I am sure it will prove to be more than interesting. Google's track record for quality and innovation have always been the forefront for it's huge success. This will no doubt have a dramatic influence on the direction search engine providers will gear their efforts on maintaining market share.

The bottom line on all the rumors? Well, don't bother to Google for confirmation. Their not telling!