'Hannah Montana' Movie Latest Windfall for Miley Cyrus

Hannah Montana made her movie debut in a concert film last year, but she had to share the stage with Miley Cyrus. This weekend, Hannah Montana has her own movie, which is a spinoff of the TV show that bares her name. Disney has taken a break from marketing the Jonas Brothers and gone back to their original singing/TV cashcow, for Hannah Montana the Movie.

Miley Cyrus brings Hannah Montana to the big screen, with all the characters from her show, as well as her dad, coming along with her. For Hannah Montana the Movie, Miley is going on the road to the country, after it becomes clear that her alter ego is starting to go on an ego trip.

This tactic of "Hannah detox" works only too well as Miley starts to question what kind of lifestyle she really wants - and whether keeping her famed secret is worth it. Yes, the trailers for Hannah Montana the Movie seem to hint that the easiest secret identity to figure out, next to Clark Kent being Superman, may actually be revealed to the world.

Bringing Hannah Montana to the movies comes at the right time for Miley Cyrus, after the Jonas Brothers started to overtake her on the Disney food chain, and after various mini-controversies about various photos.

Cyrus is now on the verge of growing out of pop teen idol stage, and having to craft the next phase of her career. Such a transition has not worked out well for the likes of Brittany Spears and Lindsey Lohan, and many other teen idols before Cyrus. Fellow Disney icon Zac Efron is also in the midst of this transition, as he headlines the new movie 17 Again next week.

Therefore, Hannah Montana the Movie may be the right kickoff to Cyrus making the jump to films, and a final farewell to her famous creation.

Of course, if the movie has the same kind of success her concert film did last year, Disney may not be ready to party with Hannah or Miley just yet.

Naturally, reviews by grownups mean nothing for Hannah Montana the Movie, as the young fans are already lining up in droves to see Hannah and Miley again. For the record, Rotten Tomatoes has the film at a 43% rating, ruling that "While youthful Miley fans won't complain, Hannah Montana the Movie is little more than a formulaic Disney Channel episode stretched thin."

Only Fast and Furious should stand between Cyrus, Disney and their latest financial windfall from the Hannah Montana empire.

Sources

Seattle Post Intelligencer- "Hannah Montana movie: The kids say it's all right" www2.seattlepi.com/articles/404945.html

Rotten Tomatoes- "Hannah Montana the Movie" www.rottentomatoes.com/m/hannah_montana_the_movie/