Always.
I've been using them forever. Before they were ultra, though back then I thought they were way better than Stayfree (which is better is still up for debate between my friends and I). Back then no one thought to patronize us for our product choices - and they sure didn't do it at that special time of the month. They just left us alone to decide what was best. They were silent sellers of products. Their only voice (that we were exposed to) was pasted on the side of the semi carrying them down the highway.
Now, that voice has changed from nearly silent to blatant usage of even the tiniest slip of paper. The days of blue liquid being poured into an ultra maxi on television are over, now we are subjected to little messages in the privacy of our own misery hidden deep within the bowels of the bathroom. That itty bitty scrap of paper on the back of the pad was enough to drive me from the bathroom in what can only be described as a moment of pain-filled insanity.
"Have a happy period."
I don't think so! Who has a happy period? Who on earth told that person it was alright to send us messages on the backs of the pad? I know this person is a guy. He has to be, no woman is that stupid. How dare they patronize us, especially at that miserable time of the month!? If I wasn't such a long-standing customer (and happen to need the product) I would take my stash and toss them in the burn barrel and set them on fire all the while singing, "Have a happy period."
Instead my husband ran from me in fear as I swung the opened pad dangerously close to his head. My cramps were forgotten as I chased him down screeching about how stupid men were. His voice trailed after him saying, "It wasn't me dear. I would never tell you to have a happy one!"
So, for those of you who thought it was a great idea to tell us to "Have a happy period," think again. When have you ever seen a woman have a happy one? Really? And do you honestly believe that posting little patronizations is going to make it better? The color coding is a great idea but the least you could do is say something like, "You only have to use these for a day or so," on the oranges (Overnight), "You can do it," on the green ones (Super) for heavy flow, and "Not much longer," on the yellows (Regular) for moderate flow, and "You're almost there," on the pinks (Slender) for light flow. Oh, and let's not forget the panty-liners by saying, "You made it."
Let's be realistic, at least give us a laugh and help us have a happy period.
Published by E.L. Morin
I am a full-time student of University of Phoenix, novelist, manicurist, parent, and wife. I live in Missouri, though I am from Texas. We have traipsed all over the country and I can't wait for my next vacat... View profile
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12 Comments
Post a CommentThe "Have a happy period" line used in the TV spots make me yell at the TV. "Have one of MY periods and say that!" Unbelievable! Now, I find this story about how P&G and its ad agency did some research and figured it was okay to use such a phrase.
"A pad mind-set is much more embracing the period and is much more accepting because it's part of being a woman," Ms. Perez-Ayala said. Women who have favored tampons have a different attitude....
http://www.nytimes.com/2009/03/20/business/media/20adco.html?pagewanted=1
Idiots. YOU try losing sleep because you're up to the bathroom 2, 3, 4 & 5 times a night, because you're losing chunks of your "liver" and not wanting to ruing your mattress. FRAKING idiots.
Oh, I commend you on period humour at it's finest! I'm still trying to figure out what corporate executive decided to stop putting 40 tampons in my Playtex box. Like they didn't think I would notice I'm paying the same price for 36 tampons as I used to pay for 40. Want to talk about a woman on the edge. I needed those 4 missing tampons.
Great piece! Made me laugh, made me cringe, made me think. Have a HAPPY period??!!! The person who came up with this atrocity (yes, definitely a guy!) is in dire need of a refresher course in formal logic: Think... non-sequitur... contradiction in terms, anakolouthon... :)) Also loved your suggestions for alternative color-coded messages! Great job!
I've read a lot of criticism of that slogan. And yet, they still use it!
Great article. Very well written. I am still grinning from ear to ear. How sad its so true. Thanks for the smile.
My sweet little cousin E.You haven't changed a bit.Love it! Couldn't have said it better myself.Misty
Your article made me chuckle...no woman would sink that low to suggest such a stupid slogan
Your article made me chuckle...and I can see you doing everything you wrote! The only person who could possible think of the slogan "Have a Happy Period" had to be of the opposite sex....no woman would sink that low.
This is oh so funny because it's so true.
This is the first thing I've read on here that made me laugh out loud! I think Always should take your suggestions for new slogans very seriously...