Heavenly Holiday Roast Beef

No holiday gathering is complete without the traditional Roast Beef. The distinct aroma greets friends and family as they walk in the door, bringing promises of new beginnings and a hearty meal at your table. This fancy feast is not only wonderfully festive, but suprisingly easy in every regard. The trick is to sear your beef prior to roasting, and lock in that robust flavor.

You'll need:

· Your butcher's cut of Prime Rib Roast - Approximately ½ pound beef per guest

· Extra Virgin Olive Oil

· 1 tbs butter

· 1 clove crushed garlic

· Seasoning blend of: 1 tsp each: Thyme, Montreal's Steak Seasoning, Lemon Pepper, Parsely

Preheat your oven to 350 degrees.

Rub your roast first with olive oil, and then pat all over with the seasoning blend until crusted with herbs. Sear all sides in EVOO, crushed garlic, and butter until golden brown, turning every few minutes.

Place seared roast in roasting pan, drizzle with EVOO, and cook approximately ½ hour per pound, inserting meat thermometer to ensure proper temperature is reached.

Serve with Golden Gourmet Mashed Potatoes, Roasted Root Vegetables, and pair with a peppery bottle of Ruby Syrah.