HGTV's Designed to Sell Offers Great Real Estate Advice

Ann Siper
Designed to Sell on HGTV takes viewers on a quick trip through home redoes that ensure homes on the market will sell more quickly and for more money. Home makeover shows have captured the American audience. Designed to Sell puts a twist on the traditional makeover show by teaching viewers how they can add big bucks to the bottom line value of their home. Each show is full of interior design ideas, home improvement projects, and real estate insider secrets.

Each show beings with the host Clive Pearse walking Shannon Freeman, a real estate agent, through the home they will be renovating. Shannon Freemon is completely honest in her assessment of the house. Beginning with the outside she begins to point out strengths and weakness of the property. Great architectural detail always gets a thumbs up, while plain homes quickly receive her verbal wrath. Shannon also accesses the state of repair the home is in. Rickety railings and peeling paint clearly do little to impress this savvy real estate agent. While Shannon is assessing the property the homeowners are watching a recording of her comments. While honesty is not always appreciated, it definitely is here. Owners want the most money for there property and now they know what they need to do to get it.

After being assessed, the home begins its redesign under the care of resident designer Lisa LaPorta. Lisa LaPorta hails from Los Angeles, California. She graduated from UCLA's Department of Environmental Design. Her design style is strong and practical. Although Lisa is tiny in size, her ideas are huge. Taking into account Shannon's assessment of the property, Lisa organizes her team of experts and the homeowners and they tackle home improvement projects and interior design issues.

Designed to Sell acknowledges that many homeowners do not want to invest a lot of money into a home they are trying to move out of, so each show is given a $2000 budget. With this small budget, Lisa and her team try to make the home the hottest property in the neighborhood.

Home Improvement Projects

In the episode titled Completing Home Projects, Lisa and her team tackle a myriad of home improvement projects begun by the homeowners. Ellen and Chris DeVrieze began working on what they thought would be their dream home, but now they are moving and the projects are still incomplete. Incomplete projects scare potential buyers away and they should be completed at all costs to increase the bottom line of the home. Lisa and her team show viewers how to retile a back splash, lay laminate self-adhesive floor tiles, and how to hang crown molding and door molding. By the end of the episode all projects are complete and Ellen and Chris DeVrieze are ready to receive a great offer on their home.

Interior Design Ideas

In the first episode, entitled '70's Home Update, Lisa and her team tackled some major interior design issues that many older home have: dark wood paneling, years of clutter, and outdated carpet.

Removing clutter from your home is a must do when you are selling your house. This is one of the single most important tasks a homeowner can do while selling their home. Clutter tells potential buyers that they will not have enough room for their own belongings. Clutter also prevents potential buyers from really seeing your home. Buyers cannot see your beautiful hardwood floors if they are covered in toys and clutter. Homeowners Jani and Rick Geary from '70's Home Update held a yard sale to remove the clutter so that they could begin to update their home's interior. In other episodes, homeowners de-clutter by beginning to pack and moving the boxes out of the house to a storage unit or their new home.

Create open spaces. Buyers want open living spaces. Most buyers will tell you they do not want to be separated from their family while they are preparing meals, hence the popularity of the kitchen and great room combination. The team removed upper cabinets in Jani and Rick Geary's kitchen that divided it from the family room. This created an open modern floor plan that homebuyers look for.

Remove dark wood paneling. Painting over the wood paneling in the home creates a lighter and brighter contemporary setting. Wood paneling can date a house and turn away potential buyers. Lisa and her team also removed the old navy blue carpet throughout the home and installed a lighter neutral beige color. These steps add valuable light inside the home.

Update fixtures. In almost every episode Lisa and her crew replace outdated light fixtures as well as faucets and mirrors. Replacing fixtures is an inexpensive way to instantly update the look and feel of a home.

Real estate Insider Secrets

Highlight architectural features. Shannon Freeman encourages buyers to carefully consider furniture placement. This is not the time for what works for your family, but for what works to highlight the best features in you home. It is your job to do the work for the prospective buyers. Furniture placement creates flow through the home and can accent great architectural features through out the house. Creating cozy sitting areas that draw the eye towards features such as fireplaces and architectural detail can make your house a hot commodity to buyers. This is the time to remove any unneeded furniture that is making your house look small or poorly laid out.

Character is a must. According to Shannon freeman, "Character equals money." If your home is plain, then the owners need to create some charm to really make their house stand out in the real estate market. Highlighting existing over looked character or creating new character will bring in the money. To save money highlight or further develop any charming qualities your home may have.

Create a clear purpose in each room. Everyone has a junk room where all the leftover furniture you did not know where to place ends up. This is a huge don't when you are trying to sell your home. Remove the clutter and assign one purpose to the room. Create a home office, gym, or guest bedroom. Remember, you must think for the buyer.

Create a great first impression. First impressions set the tone for the entire visit. A great landscaped yard or a fabulous front door can be great deal closers. Buyers will make their judgments of the home in the first minute. Do not waste this opportunity. It is a lot easier to start with a great first impression than it is to try to recover from a bad first impression. Lack of care to the outside of the home will lead buyers to believe that this condition is true through out the home.

Designed to Sell incorporates all of this advice into a weekly thirty minute show that can be viewed on HGTV on Tuesday nights at 8:00pm eastern standard time. This is a useful and educational show whether you are in the market to sell your home or would really like some ideas to revamp your current home.

Published by Ann Siper

Ann Siper is a web writer who has written for online sites such as Demand Studios, ehow.com, Goodhousekeeping.com and Overstock.com. She writes on a variety of topics, including holidays, health and fitness,...  View profile

40 Comments

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  • Patricia2/23/2011

    cont'd- I do not know what I am doing wrong and our situation continues to deteriate. PLEASE HELP!! Would you please forward my plea to the correct HGTV program, if there is one that can guide me.
    Thank you for your consideration.
    Sincerely.
    Tricia and Lester Jr.
    E-mail- LHumphrey226@comcast.net

  • Patricia2/23/2011

    HGTV Team:

    When Les and I married in 1993 we moved from Kentucky to our current log home in rural Pennsylvania. Since the former owners had fallen on difficult times, we purchased the property directly from the bank. The home was in dire need of elbow grease and remodeling. Since Les’ career was in industrial construction and my Father taught me my way around the workshop, we were committed to doing the work ourselves. Through our efforts we made several positive changes(see attached list). However as we began the reconstruction, each of us began to develop major health issues. At this time we are both catastrophically disabled. Unfortunately far too many Americans have first hand knowledge of the stifling high cost of medical treatment. We were no exception. As a result of our health issues, multiple stairways and home maintence costs, we placed our home on the market. We have engaged multiple agents over the past few years with no offers. I do not know what I am doing w

  • Pete and lin from surfside beach s.c9/19/2010

    HELP,NO offers we have had our home for sale a long time. Our beachhouse is 5yrs old and 5- blocks from the beach. WE have lowered the price 100,000. All we hear it shows well, something is wrong. thank you linspet@yahoo.com

  • Raymond and Valorie Cogswell5/21/2010

    Hi, My husband and I have our home for sale and wanted to make sure we are doing all we can. We have painted the whole house bought curtains. We don't know what else to do. My husband is the only one working and it is getting very hard every day to keep up with things we would love to invite you and the grew over to help if you can thinks for your help if you need pics I can get them my e-mail valcogs@yahoo.com

  • Kathryn4/2/2010

    Hi, We are about to lose our house and last nest egg if we can't sell it. Hubby is 66 and such a good dad and hubby- He's out here in Ca. So his daughter can act. I have been watching you guys work your magic- I SO wish I could do your show- would fly nack east if needs must and work like crazy. Have pics of log home we built ourselves before the bottom fell out- Great ski/ lakes and mountain area - Prime for NH- Tried renting it and have had nothing but trouble. Just want to sell so we can give our daughter all she deserves here. We are on facebook- 66 dad and 49 mom (me) and 12-yr-old daughter. facebook.com/rileyjo.downing. Maybe we chould auction it LOL
    Lovely home should have sold- was worth 230,000 at peak of area prime ski 93 days. Now we just need to get something from it. No more renting- Nightmare for us eash time. If anyone there could help we need it would work hard and listen to all advice, you'd have free rein and if need be pay or if house could sell without the 2

  • Janet/guest3/25/2010

    What happens when they want to keep their home after make over.

  • Bill weaver3/19/2010

    Dear Lisa, my Girlfriend and I have been trying to sell her house for the last 4 years. the house is in a good area, and is very well kept. we have done everything we can think of to help this house to sell. we have painted rooms, installed all new wood flooring, remodeled the kitchen with custom cabnets, recessed lighting, and a host of upgrades to landscaping, house furnice, roof, AC, etc. yet we have not had a single offer. its time to call in the experts to let us know what we are doing wrong. can you please help us, as we can not buy a new house together untill the old one sells. i can send photos if you like. email: awtailor@authenticwardrobe.com

  • bong maniago2/19/2010

    i forgot my email address: digos67@yahoo.com. pls help..

  • bong maniago2/19/2010

    hello. i'm wringting this in behalf of my friend. he is trying to sell his house for more than a year cause he can no longer pays the monthly mortgage. about 2 years ago his mother died of pancreatic cancer after a year of chemotherapy. because of this my friend ran out of money. he even withdraw money from his 401k just to cover for there expenses. his working 2 jobs trying to pay all expenses but still not enough.i/m writing to ask for your help so he can sell his house asap. thank you very much. bong maniago

  • Jill M. Loch1/3/2010

    I should have included my email address loch0045@metnet.edu so you could contact me if my previous comment of 1/3/2010 at 1:01:52 PM interested you for an episode of 'Design to Sell'. Thanks again. :)

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