House of Dere'on - Fashion by Tina and Beyonce Knowles

Mega - Talented star Beyonce Knowles always known to turn heads on the red carpet, now Beyonce and mother Tina Knowles takes on the new role: Fashion Designer. The long awaited launch of Tina and Beyonce Knowles fashion line House of Dere'on. Full of great style, they have everything from denim jeans, tops, skirts, jackets, footwear, hats, handbags as well as gift idea's.

Tina Knowles, the co-creative director of the House of Dere'on Line, say her daughter also co-founder, Beyonce Knowles is completely hands-on. Beyonce has attended a lot of meetings and given her crew a lot of tips. House of Dere'on launch was largely inspired by Beyonce's grandmother, Agnes Dere'on a seamstress who designed clothing for private clients. "Beyonce says she wanted to create an affordable line that had the look and fit of expensive couture". The trademark is three words : Kick, Couture, and Soul. Beyonce is the kick, Tina is the couture, and Agnes Dere'on is the soul. The Knowles duo, has ceated jeans that all women could wear well, regardless of the size of their derriere.

All of Tina's life she had been transferring people, always fixing them up - their makeup, their clothes, even their hair. Before Beyonce hit it big, she and her mom, Tina worked overtime on outfits for musical group Destiny's Child. She loves designer clothes but feels that they are not affordable, so she set out to create her own label that would be less pricey. Beyonce wanted to design clothes for the everyday woman, with high quality fashion House of Dere'on should storm the nation by far.

Did you know that 10 percent of the House of Dere'on Proceeds will go to charities? Such as, The Bread of Life program for the homeless at St. John's United Methodist Church in Houston Texas. You can buy House of Dere'on from a variety of stores, go to www.houseofdereon.com for your local retail center. New partner to the line of House of Dere'on , Solange Knowles the sister of Beyonce will be bringing her urban style to the line coming soon.

The lastest business endeavour involves yet, another line "Dere'on". This is a younger more hip version of the parent line House of Dere'on. Available December 2006 you can visit www.dereon.com for updates. Remember the look that make you look and feel beautiful.