How to Become Close with Your Customers

Do you have your own business or work in the sales or customer service fields? If so, are you content to just see and greet your customers as they come or would you like to take things a little further by getting to know them better? If the second option is what you are interested in, I applaud you because you are taking the right step to having more success. You will learn how to create personal relationships with your customers.

You can talk with them through E-mail marketing. After they sign up for your mailing list on your web site, perhaps to get an incentive such as a discount, you should write to them weekly. Although you want your letters to have a personal tone and not have a heavy sales pitch, you should not write solely to make conversation. After you start off by asking them how they are doing, you should discuss the latest developments in your business or present a special bargain.

You should address them by their first name every time it is possible. In fact, you should make a strong effort to learn their names. When speaking to them, you can say, "May I have your name, please?"

You must take a personal interest in them. You should ask them how they are doing.

It is nice to check up on them. For example, after you make a sale through your web site or deliver their merchandise to them, you should call or write to ask if they are satisfied with their purchase.

You should focus on building a rapport with them, especially if you are a salesperson. One thing you can do is make a statement about the weather. You might say, "It sure is hot outside. Are you staying cool?" Another thing you can do is casually ask them what they do for a living or ask them a question pertaining to what they are wearing or carrying.

A great way to make it so you always have something good to discuss is to find out what they are interested in. You should ask them what their hobbies are and the types of music, books, TV shows and movies they like.

When you talk with customers you know that follow a local sports team like you do, you must capitalize on it. You can remark, "Did you catch the ball game last night. Our center fielder made an outstanding diving catch."

How about doing something cool for them off duty? For example, you can attend events or parties they hold.

You can make flattering remarks. For example, you can tell them, "I like your clothes. Where did you get them?"

When you have new customers, you should try to get them to relate to you. A good way to do this is to say something relevant about yourself that is likely to impress them. For example, if they are buying a sofa you have used, you could say, "I have that sofa at home. I enjoy using it."

Use these tips to create a personal relationship with your customers!