How to Build a Content Rich Product Sales Site with Product Reviews

If you have a website that sells a product, you have probably read a lot about how to promote your site, submit it to search engines, and have learned all about linking and rankings and ratings. Somewhere in all that marketing, you have probably heard about 'content rich' sites and how content rich websites will generally fare better with rankings and search engine placement.

However, since everyone else who has a product website is probably hearing and reading the same things you have read to promote their site too, competition in the internet marketplace for traffic is fierce, and trying to get rankings for the most popular keywords is nearly impossible for the small internet product sales site. There is a way to increase your traffic and build your rankings though, without shelling out a lot of cash to do it.

The buzz words for internet marketing are: articles, articles, articles - content rich articles that increase the prevalence of certain keywords on your site, which in turn increases page views for targeted traffic, and more targeted traffic should convert to more sales. However, when 1000 websites are all properly optimized with the same keywords for the same product, it seems the only way to really drive traffic to your site above your competitor's site is to pay for costly advertising.

This will work, but it is time consuming and expensive, and there is no guarantee from paid advertising that you will convert a sale from the cost of the click or impression that the advertising. There has to be a way to drive traffic to your site that is targeted without spending a lot of money, right?

There is!

When building your site, it's time to think outside of the box. To do this for a sales site, you need to change your thinking about what a sales site should be. If you want to get a leg up on your competition, you need to give some things away - for free!

Okay, you're probably wondering how giving things away for free is going to make you money, right? After all, isn't the goal of a product sales site to sell a product? Sure it is, but in order to do that, you need to drive traffic to your site, and make your site something the viewer will remember. What is going to make them remember your site over the other thousands of sites with similar content and products at similar prices?

One way to bring traffic to your site is to build yourself or your site up as being an industry leader and expert on the products your site sells. When you tie this in with a content rich website, what you come up with is the concept of: Product Reviews.

Instead of just offering a website with a product, a description, a price, and a few bits of additional information, you will convert more sales for that product if you provide product reviews. These product reviews can be both consumer and industry reviews of the product you are selling.

There are several ways you can incorporate product reviews into your sales site.

The easiest and probably least time consuming is to use articles for the products you are selling. You can find free reprint articles on websites such as Ezine Articles, or others like it, and search their directories for product reviews of the products your site carries. As long as you follow the rules of the article site from which you receive your syndicated reprints, and most of them are free or very inexpensive to use, you can have a virtually unlimited resource for product reviews that are usually already keyword optimized for you.

Another way to have product reviews for your website is to actually give away products for free or at reduced rates in return for a testimonial or product review from an actual consumer. This will help you in more than one way. First, you will drive traffic to your site if web surfers know you are giving away or selling items very cheaply in exchange for a review, and this traffic might actually make additional purchases on top of the free review products. The second way this will help you is by receiving real life testimonials and product reviews from the actual consumers who use the end product, which will give some credibility to your site that other product sales sites may not have.

A third way to incorporate product reviews into your product sales site is to use a model similar to that of Amazon.com. Using this model, you would have a blog like comment section under each product where consumers who have used or purchased this product can come to your site and write a short review of the product for others to read before making their purchase.

It's a proven fact that web surfers seem to like interactive sites in which they have the ability to participate or share their opinions, and therefore, a place where consumers can give their own product reviews of the products you sell on your site will drive traffic to your site, and also will help add credibility to the products you have available.

All of these options will add keywords and valuable content to your site while also making your site informative, interesting, and interactive, and this is something that will set you apart from many of the other same-sized product sales sites, setting you up with a product site that rivals the big boys.