How to Build Incoming Links to Your Website to Increase Your Page Rank and Traffic

Incoming links are important. Google will analyze all your incoming links as part of the process in assigning a page rank to your website. If you do a quick analysis using Google's page rank checker and prediction tools, you will notice that it will show how many incoming links are pointing to your website. Usually a site with PR6 has more than 10,000 links pointing back to their site while a PR7 has over 20,000 links. Apple.com on the other hand is a site with PR10 and they have over 1,300,000 links pointing to their site! It's pretty rare to find a website with such a high page rank.

There are many techniques to get other websites to link to yours. One of the most renowned techniques is of course exchanging links. It's pretty common to find site owners dropping messages on your website asking for a link exchange. Before you agree to link their websites, be sure to check whether they have a good page rank or not. Usually websites with a page rank linking to yours will help you obtain a better page rank in the future.

However, this process is slow and takes heaps of time. Imagine this - asking each and every website that you encounter to request for a link exchange. It will take the web owner a day to reply and another day to provide a link back to your website. I've done this myself and the overall results were not that impressive.

If you have an interesting website with great content, I'm sure that there would be many people linking back their site to yours. Once again, to build a site with good contents takes time and this will be a long process.

Of course, if you do have the resources, you can always pay someone to link back to your website. This on the other hand might cost you a lot of money! Contrary, I've seen some sites offering to sell a link for just $1 a year. But if you expect a site with a high page rank to link back to yours, it might cost you from as little as $5 to over $5000 a month. Paid-to-blog sites such as Blogitive, PayPerPost, Blogsvertise, BlogBurst and ReviewMe has similar concept. Bloggers get paid to blog about the advertisers and they are required to provide a back link to the advertiser's site.

Another technique to get incoming links is through link fishing. There are many ways where you can actually build higher incoming links automatically. One method is through designing your own logo where you paste a simple HTML code together with a link and encourage your visitors to link back if they enjoy reading your website. On the other hand, try organizing promotions, contests or simply reward your visitors for each link that they have provided.

Similar to this method, if you look at web directories, when you opt to list for free in a respective web directory, usually they will require you to provide a reciprocal link back to their directory - or else they won't list you! This is a smart way of automating a link building process.

If you have the resources and expertise, you can actually start a web directory yourself. Through this web directory you can actually fish for incoming link back to your own website.

Finally, you can start a list where you compile participating link builders into it. These link builders are required to update their own list from the master copy once a week. Through this list, just imagine having compiled thousands of links that points back to your website. I bet this would help you obtain a better page rank from Google as well.

Just remember, websites that links back helps you create traffic and also to get better page rank from Google as well. You can always sell your page rank to other people and it is good money!