Domain Name
Most people fail to realize the impact that this has. For one, we are all accustomed to the usual .com extension every time that we are asked for the URL of our site. This is not to downplay the chances of the other domain name extensions. They will eventually be recognized over time. But the thing is, if you want immediate impact, brainstorm a catchy .com name and try to check its availability.
Purpose of the Website
Is your website for presence, information, or simply for the sake of having a website up? These are the points to consider before you decide on finally putting up a site. To most businessmen, this may sound like a familiar approach towards putting up a business. In essence, it really is. You have to do the proper planning and determine to what extent you want your website to cover. Some use a one page website simply to store contact details and the company images and summary for the sake of letting the world know that they do exist in fact and not in fiction.
Design and Layout
This is really the meat of it all. When you talk about websites, the first thing that comes into the mind of a person is design and representation. Indeed, design is the gauge to which people would normally expect from websites. Using fancy graphics and advanced scripting for interactivity seems to be the talk of the town when website designs are placed into discussion. While this is true, a website without logical content is totally useless. Some people may appreciate your site on their first visit but do remember, it is the matter of bringing them back that is essentially important. You do not establish consistent web presence with just one visit from your target customers.
Content Management
The Internet is the information highway that anyone will always look up to these days. With that in mind, compositions and content is pretty important, probably more than impressive graphics and scripts. A plain website will bring you customers and targeted hits each time a search query string is entered in the search engines. Hence, good content together with proper grammar and use of keywords demanded today should be given weight above all.
Overall, many would say that the approach seems to be like putting up an individual business of their own. Again, website development is a business. The website will bring in the profits and the needed information for people to appreciate the whole efforts invested in websites.
At this point of planning, it would be best to ask yourself, just what do you want to accomplish as far as website management is concerned? Identity? Awareness? Profits? Answer that question and you will find the real reason on why you are building a website in the first place.
Published by Brian Yalung
Armed with 10 years of work experience in and having my MBA Degree from one of the leading MBA Institutions in the country today, Ateneo Graduate School of Business. Combining my knowledge with technology I... View profile
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