How to Find the Best Green RSS Feeds Using Twitter
Bright Green Blog Writers Use Social Networking to Promote Eco-Friendly Community
Why using Twitter and other social media tools is a smart marketing idea
Not only do you want to follow people who update regularly, ideally they will share good content and be interested in establishing a reciprocal link back to your web page so you both strengthen each others SEO indexing results on Google and hits that come in through Twitter.
Using Twitter and other social media sites like facebook and LinkedIN groups also helps protect the environment.
Not only does online marketing reduce the need for paper advertising (which needlessly kills trees and pollutes the atmosphere during the process of paper manufacturing), it is a great way to bring grass roots marketing initiatives to the digital age.
It's a cost effective marketing solution for many small business owners and large companies.
Green marketing trends influenced by developing social media etiquette (and lack thereof)
That's why everyone is jumping on the bandwagon -- because IT Marketing is cheap, environmentally responsible, and can be highly effective.
The trouble is, not everybody understands there is a way to market your site and products by following basic rules of common courtesy and social networking etiquette.
Green blogs with an active account on Twitter number in the hundreds and are growing into the tens of thousands, but not all the websites you see are actively sharing green news and links in their daily status update tweets.
Moreover, they never follow back, add reciprocal links to their own website to thank the friends and fans who help promote their website to wider audiences, or post links shared by their followers.
Bottom line, that means sites that share great links but never engage with other Twitter users or web professionals might not be the best blogs to RT (re-tweet) links from or follow.
Use common sense for social etiquette when participating in social networks and online forums
If you wonder what the proper social etiquette rules are when you participate with social networking groups on the net, it's helpful if you approach web marketing like this:
Pretend you are walking into a 1950s style cocktail party and you are about to meet new people; what do you do to introduce yourself, how do you get conversations started, how do you keep conversations going, and what do you do to show you are truly interested in other people's lives and businesses?
If you physically walked into a room, just went on and on about yourself, never said hello to anyone, and never introduced people you met to other people in the room, you would quickly find yourself isolated and talking loudly to yourself in the corner.
Social media marketing operates and defines itself on the same premise.
Don't be that guy -- or you will quickly find yourself (and your business) un-followed and "un-favorited".
Find and follow green news blogger who "get" social media
Understanding the trend of 21st century marketing techniques, some bloggers "get" Twitter -- and do the following to promote their businesses while actively participating in green building their followers lists FBO community. Here is how they are different from bots or those who think Twitter is just another advertising medium:
1. Green company bloggers tweet and retweet eco friendly news links from articles they have written and that others have shared.
2. They follow back the people on twitter who read their links and share their stories using the RT feature daily.
3. Not only do they tweet daily, they tweet multiple times hourly, spreading goodwill, reaching out to expand their audience, and sharing up to the minute updates about green news topics each and every week.
4. Many green companies or eco friendly writers use "hashtags" [the number sign attached in front of key words or run together phrases] to meet, greet, and interact with a larger audience.
5. Look in the search results and on user profiles for green bloggers and twitter users who share lists of names to say #thankyou, who share posts with the hashtag #green or #ecoedu, and who participate in daily hashtag traditions like #EcoMonday, #MeatlessMonday (advocating vegetarian or vegan diet choices), #TravelTuesday (where green travel tips and ecotels are mentioned), #WoofWednesday (for the pet friendly), and the world famous #FollowFriday.
Social media has changed the way writers, journalists, and green product companies market
Other Twitter users (and even some green news writers) don't ever seem to make a connection with the public on a personal level even while social networking, as they approach self promotion the same way they did 10, 20, and 30 years ago with print advertising.
As such, although they might share great content, they never will give off a feeling of being all warm, green, and fuzzy (on a Muppet like level -- not like something growing as a science experiment in the back of the fridge, a compost heap, or breadbox).
What makes a person or company great to follow on Twitter and why you should consider sharing their RSS feed
To find a great green blog through Twitter, look at the content of the articles shared as well as the site's interactive social networking features. Quality bloggers provide content and actively engage in small talk and conversation with their readers and fan-based audience.
Once you find one, you might want to consider contacting them directly by email or with an @username tweet to let them know you love their site and might consider adding their RSS feed to your own green blog or environmentally friendly website.
How to effectively reach out to other green bloggers through Twitter regarding online cross promotion
Final Tip: Avoid trying to send green news bloggers a DM (direct message on Twitter) to get their attention or feedback. Many Twitter users do not check their direct messages due to a large number of automated "thanks for following me" replies.
If you share using a reply (@username), you do them a favor by sharing the news with your followers they have a great site -- and chances are they check the list of who re-tweets their links or mentions them daily or weekly if they actively (rather than passively) use Twitter.
More green news resources
For more information on how to go green or how to find the best green blogs using Twitter, follow @greencelebrity.
Published by Kae Davis
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