The first one is something that many sales people forget; the local phone book. This doesn't mean that calling down a list of names will work for you, it means you have to look for businesses that may be interested in your product. If you talk to the right person at a business, there is a good chance that if your product is good and will help them, they will buy it. You will probably go through a phonebook pretty quickly so you will want to have others to consult also. Try calling business out of phone books from other towns and cities in your area. Cover as much ground as you can. A phone book should produce some solid leads not only for the moment, but also for the future.
The next way to find leads is to talk to other sales professionals. Sales people that sell the same product or a similar one to the one you are selling will not be generous in sharing leads, but others might. Another sales person could inform you of many prospective leads and should send you in the right direction. Eventually, when you get enough established leads, other salesmen will be coming to you for help.
One more method that works well to get leads is by satisfied customers sharing your product with others. If you do find a successful lead and make a sale, there is a great chance that either someone else will ask about the product or just plain want one the second they see it. Word of mouth will eventually get you quite a few leads and sales if the product you are selling is a quality one. This will take time, but you will notice after a while. The basic idea of this is; the harder you work now, the easier things will be later.
Another way to get sales leads is to use the vast power of the internet. The internet contains massive amounts of information and lists about every type of business. Find a list of businesses that have to do with the product you sell and contact them. Even if you cannot make the sale in person because the business is far away, this can still work well. The internet is a powerful tool; use it.
Perhaps a last resort, buying lists of contact information of prospective leads can work. Though conversions on these lists can be pretty low, they can actually work. This is not the best way to find leads and should only be used if it is necessary.
Finding leads and converting them to sales is something that takes determination and hard work. There are many resources available that can make your job easier, so use them!
Published by Nate D.
I am really starting to get interested in freelance writing. I have always liked writing and figured that I might as well try to get paid a few bucks to do it. View profile
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5 Comments
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nice article! affiliate marketing has worked quite well for us... also social networks like linkedIn and facebook are a good source for business relationship building... i believe this post was written before social media really took off and that's why there's no mention of it... but overall very good article...
thanks for posting.
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Good article!
Like ur way of thinking.
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It's a good article. I agree internet contains massive amounts of information for every type of business. And there are online B2B services available that can get you leads from buyers. Some sample websites include C2B Connect! (www.c2bconnect.com) where suppliers can join the FREE network to receive leads from buyers. There are many others if you google it you can find it. These sites provides a unique services where buyer's can do their research and put in a quote request from the supplier.