How to Find a Florist

Consumers who want to choose a florist can opt for an easy out with the nearest floral location or look for a supermarket with a floral department. Wise consumers, however, will select a florist based on specific criteria.

First, choose a florist with professional affiliation. Professional florists who strive to be the best will belong to at least one of several wire services (FTD, Teleflora) and to other organizations such as growers association, the local chamber of commerce, or civic groups. Affiliation with a wire service allows customers to send flowers almost anywhere and professional memberships demonstrate a commitment to the craft.

Next, find a florist with top quality products. Check out the flowers in stock and look for high grade floral selections. Flowers should be fresh, color should be rich and true, and plants should be healthy with green leaves. Avoid florists that offer flowers with brown edges or wilting plants.

Another consideration is to find a florist that offers a wide variety of products. Don't patronize a florist that offers just cut flower arrangements - look for a florist shop that carries everything from tropical plants to unusual flowers and a gift line.

Look for creative expression. If the florist offers nothing but standard bud vases, look farther a field for a florist with some flair and artistic effort in each arrangement.

Find a florist who asks the right questions and can answer your questions. A good florist will determine what customer needs and make suggestions that fit the event or individual. Good florists in the best flower shops will offer expert suggestions and help customers to make the perfect choice for any occasion. They will also listen to customer suggestions.

Personal attention is another hallmark of a fine florist. Customers should seek a florist that will know the customers, remember a preference for coral colored roses or gardenias. Many florists offer services that remind customers of upcoming events by mail or e-mail.

Service is another vital part of finding a florist. Look for a florist that offers convenient hours, an easy to access location and a satisfaction guarantee.

The right florist for your needs may be around the corner or across town but the florist that fits your needs will offer the service, the products, the designs, and the advice each customer needs. Consider the options, check out available florists, and find a florist who will serve your needs for all occasions!