How to Get Free Non-Alcoholic Drinks All Night from SipSmart

According to SipSmart, Inc.'s Executive Director and C.E.O. Sherry L. Colbourne, SipSmart, Inc. is in the process of launching a very exciting Designated Driver's program that offers incentives to people across all of North America to act as designated drivers.

SipSmart, Inc. is a national not-for-profit organization based in Canada but serving all of North America whose mission is to help young adults develope the mindset and skills to make smarter more informed decisions about alcohol use.

The program will achieve this by awarding points to individuals who register with SipSmart as a DD (Designated Driver). Every time a SipSmart DD orders a non-alcoholic drink, they will show their DD registration card to the bartender/waitress and will receive their drink free of charge AND will receive points for doing so. In addition, at escalating levels of participation, they will amass additional incentive points. The points can then be redeemed for items like home electronics, CDs, movie passes, and concert tickets. And of course the biggest benefit of all is the comfort in knowing that you'll get home with your friends safely. The program will involve using keychains or Designated Driver identification cards encrypted with a unique bar coded number.

The bars and clubs who support the program - by "donating" free sodas - will be recognized regionally twice a year in large multi-media marketing campaigns. The visibility afforded by these campaigns is intended to differentiate the truly responsible venues from the pack and, more importantly, will support worthy venues in growing their business. According to theSipSmart, Inc. website both the Hard Rock Cafe chain and the St. Louis Bar & Grill chain are involved in the SipSmart program. In addition, SipSmart, Inc. is also looking for three more pilot cities/towns (each one usually consists of 8-10 bars/restaurants).

SipSmart is in the process of developing the technology and infrastructure to bring this program to life and will launch in "Pilot" mode in September of 2008.

Sherry Colbourne, who also founded SipSmart, Inc., says at the SipSmart, Inc. website, "Working closely with socially responsible members of the hospitality industry, our goal is to encourage and reward individuals who make sure their friends get home safely. Businesses like St. Louis Bar and Grill in Waterloo and the Hard Rock Cafe in Toronto are leading the way in ensuring that their patrons have an enjoyable and safe time."