How to Generate Better Results on Google Ad Words Content Network

The difference between search and content ads is the level that is involved in its exposure. You need to be sure that your ad appears on the most relevant content as well as the most relevant website. Google will review the keywords that are in each ad group and assign a theme to that group. Google will also decide themes of each website in the content network.

You need to keep your search and content network campaigns separate. This way you will be able to better manage your content network while you work on your search network. You will also need to broaden your keyword selection. Focus on words that will give you the best results. When using your content ad network, broad is better. Google will capture your theme and apply it to an ad group.

You can write ads that are specific to the content network. The intent of users on the search network will be different than their intent on the content network. While on the search network a person is looking for what is offered although they're not aware of your website. With the content network, the person is viewing content that is related to your offer.

Strive for conversion rate and not click through rate. Content network ads are widespread and users don't look for specific products or services, therefore your click through rate on your ad content network will be less compared to the search network. Use different ad formats with your content network. Use some that utilize text as well as images and video. Find out which one is more satisfying to your network crowd. Pay attention to where your ad appears. You should be able to track the domains where your ad is. You can identify the URLs within a site that drive the most traffic. Get this information by running a Placement Performance Report in Google Ad words.

Don't use sites that have a poor conversion. Ad works have a site exclusion tool that you can use to remove these sites. This will help you to lower cost. Try to target your best performing sites. Keep an eye on ad positions. They will be important in the content network. Three to four ads are displayed at one time on most sites. If you have ads that are in a fifth or sixth position in an ad group, it means that your ad is not showing as much as it should.

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