How to Get Improved Click Through Rates with Banner Ads on Your Website

Owning your own website is fun but it is not free. In fact it costs approximately $60 - $80 a year. Placing banner ads on your website is one way to offset annual costs and earn extra money. Each time customers "click through" an ad, you get paid.

Sounds easy enough, but it is not. People are reluctant to click through banner ads. Rather than click through a banner ad on a website, one in three will look it up on the internet instead. They will do a search for the product or company themselves and you don't make any money.

According to eye fixation studies, customers tune out banner ads. In the eye fixation studies they measured the amount of time eyes are fixed on different spots in a multiregional layout webpage. In heat sensory photos with a color spectrum of red to yellow, the regions with the pertinent text were covered in red. This indicates that the relevant content draws all the attention.

People are smart and they focus on what is important to them on your webpage. To get improved click through rates on your website with banner ads you will want to strategically place your ads so that they blend into the layout of your webpage. Experiment with placing the HTML code in different regions.

Surprisingly people click through text ads more than image ads. To get improved click through rates on your image ads smaller is better. Large image ads are too obvious and over done. Smaller ads, 1x1 inch squares, will draw more click throughs because they blend in with your website.

People are attracted to some images more than others. They will click through ads that are relevant and not random. Additionally, click through rates trend higher for image ads that contain faces.

And one can never forget the adage "Sex sells". The raunchy reality about image ads is that when they feature some sexual content the click through rate is higher. If your website is a place where this sort of content is acceptable you might find the click through rates quite profitable. However sexual content is not appropriate for most websites.

The good old fashioned way of improving click through rates on your website is by increasing traffic. The more hits your website gets the more money you can earn with your banner ads. To improve visitor traffic, keep your website content rich and provide at least 40 pages of content.

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