How to Increase the Size of Your Email Subscriber List

In today's marketing, the level of success will be determined by how receptive your prospects are to your offer. This increases the importance of growing your email marketing list with the right prospects. It is often said, "The magic's in the list." I do not disagree with this method of thinking so you should place an emphasis on how to increase the size of your list if you want to increase the income generated by the list.

First, you should add more opt-in boxes on your website and sales letter. Ideally, you should have a box on top, one in the middle and one right at the bottom of the page. This way you have three chances of getting a new subscriber. You need to prove that you're serious about creating a relationship by offering something value to subscribe. The higher the perceived value will stack the odds of getting new subscribers in your favor.

You can do joint ventures with other publishers to increase the number of subscribers. This can be an inexpensive strategy to share your list with a JV partner which will allow you to sell more products in the future. Then, be sure you are listed in the e-zine directories. These are free to submit to and will be valuable at getting new subscribers to your e-zine.

You can always write articles and place them in the free articles sites for other publishers to use in their e-zines and websites. These subscribers gained through articles are predisposed to what you offer as they practically opt-in pre-sold. Additionally, this will increase your creditability as an expert in your field so the stage has been set to sell your products.

Many list builders use the free e-book giveaway to get more subscribers and growing their online business. This can be a viral list if you have the right marketing approach as the book spreads like a wildfire on autopilot 24 hours a day.

To maintain your subscriber list, you can use an email management company such as Aweber. This will allow your list to be managed with minimum input from you. Your email company will handle the new subscribers and allow them to sign up or be taken off the list. These programs can also automate your correspondence with the list on a predated timeline to your specification.

A more current approach is to increase your subscriber list by increasing your traffic. You can get involved with social media as a networking tool. This would include using Facebook, Twitter, Myspace, Technoratti and many others as a way to drive traffic to your sales pages and opt-in boxes. This is a great way to start to develop relationships before you attempt to make a sale.

Lastly, do not underestimate the value of leaving comments on blogs, forums and articles. Many people overlook this tactic because they do not think it works. However, this is a great way to piggyback on existing content that is pre-sold to what you have to offer these visitors.