How to Make Killer Copy for Your Website
Turn Your Readers into Customers
If you want to make sales on your website, your copy has to be persuasive, clear and concise. You have to tell the reader why they need and want your particular products and why they won't find them anywhere else.
The general rule of thumb when you are producing your copy is that the final piece doesn't exceed one screen. If they have to scroll down to read the ending you will have more than likely lost their interest before they reached for the mouse.
Make your content as interesting as possible; give them a definite reason to carry on reading. If you think your copy is going to be too long make it shorter. You can always put a link at the bottom and ask them to click on it to read on further if they so wish.
Always make sure your grammar is correct and your spellings are spot on, nothing will turn the readers off faster than a word spelt wrong. Speak out to your reader, speak directly to them, and try not to sound as if you are above them in any way as you will lose them instantly. Use lots of 'we' and 'you' throughout your copy. You need to sound professional but you also need to sound approachable, try and write with your personality!
Instead of writing thick paragraphs of text, try and write short and snappy sentences. This way if the reader is only scanning they will still see the majority of your text and your message. If you can attend to your readers by making them feel better about them and about you then you have a killer copy on your hands.
Make sure your copy does some if not all of the following things: pull in and lock in your readers, entertains your readers, informative to your readers, educate your readers, offer concrete solutions and persuade visitors to buy from you.
Try and imagine what it is you like to read and what keeps you interested and you will soon be on your way to higher traffic and much higher profits.
Published by SFolega
Proud mum to my beautiful baby girl Isabelle and wife to my gorgeous husband Richard. I'm also a professional copywriter and I am running my own copywriting business as well as freelancing. We are current... View profile
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6 Comments
Post a Commentvery well written and to the point. Thanks!
great tips here! writing website content is tricky because you have to follow all the rules you pointed out above but you also have to make the text keyword rich so that you can improve rankings. search engines make internet writing so tough these days!
Great stuff, once again.
Good suggestions. Thanks for the tips about writing copy. :) Sheri
Good info. The no-scrolling thing was always key when I wrote for my company years ago.
Great! Especially the speaking to and including the reader in text. Also simplicity is best, however I have not yet mastered that--I'm working on it...