Play as many shows as you can. Performing live is the best way to get noticed. It is a good way to develop a fan base and get your band recognition. Exchange info with other local bands and set up shows together, you might even recruit a few of their fans. Keep an eye out for any opportunity to play like festivals, fairs, and battle of the bands competitions. Don't limit yourself to your town or state.
Create a Myspace page for your band. Myspace has revolutionized the way bands connect with their fans and get their music heard. If your band isn't already on there you're only cheating yourselves. You can send bulletins of upcoming shows and post your music for people to hear. Recruit new fans by sending friend requests to fans of music similar to yours.
Record a demo. A demo is a great way to get your music heard. It will cost some money depending on if you do it yourself or if you go to a studio. Studios cost more but the quality will be much better. Some bands charge money for their demos, but a better way to get your music heard is to encourage people to "burn and give". For example, my cousin's band from Holland became quite popular at my high school here in the states long before Myspace.
Submit your music to local radio stations. It can sometimes be hard to get them to even consider it but if you could get enough of a fan following and get people calling to request they play your tunes they will gladly give your band some airtime. If you can afford it you could even request they advertise your upcoming gig.
Budget your money. Demos, equipment, flyers, cd duplication, etc. is going to cost some money. So make sure to watch what you spend.
Perfect your sound. You might have the best tunes ever written, but if the crowd can't hear you clearly, neither can the record exec that just might be in the back looking for the next big act. Invest in a good sound system, mic your drums and guitar cabinets, and use your stage monitors.
Another good tip is to check with your local concert venues about upcoming shows from artists already signed. On a few occasions you might find that they need a local band to fill an opening slot. This gives you the chance to mingle with a band that is already in the industry and you can pass them a copy of your demo. If they like you they might pass the word on to the right people.
Be patient and don't give up. Getting a deal takes a lot of time and effort. Record labels sign bands that have a large and continually growing fanbase, bring in a lot of fans to their shows, and play often. Once you have reached that status it is just a matter of time before you are discovered. So just enjoy creating music and keep playing.
Published by Kris Gazell
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