Most first time authors think that the publisher will take the initiative and market your book for you. So you can just sit back and watch the royalty checks slide in. However, especially for first time publishers, this will not be the case. Unless you have already proven that you can sell a huge number of novels, most publishers will not want to risk all those marketing dollars if your book might be a flop. What most publishers do for a first time author with little publicity is send a press release and some review copies. After that, you are on your own.
If you believe in your work, you should take it upon yourself to market your own novel. The best marketing tool available can not be bought. When a friend tells you about an amazing service or product you are more likely to buy than if you saw $50,000 worth of advertisements for it. That is because our friend's words carry so much leverage to us. To market a novel yourself you have to create this word of mouth advertisement.
Bookstores
You should make yourself friendly with your local bookstore owners and their staff. The people who work at bookstores will usually be happy to meet a local writer. You should make an effort to do this before your book is published. Don't try to sell your book to these people though, just build friendly relationships.
If your local bookstores hold book signings then make yourself a standard face and actually buy books. The more active you are in your fiction community the more likely it is that people will be interested in you as a writer.
Reviews
To market a novel build a list of people who review novels. Do a lot of research with Google, look at your local paper, and send all of them review copies. It might behoove you to send a review copy to magazines that cover the background of your story. So if you wrote a fishing book you could send it to a fishing magazine to reach their readership.Marketing a novel by yourself can be a deciding factor between your book getting read or lost in a sea of unread stories. Build relationships with the writing community and send review copies out liberally to be able to give your books a chance to be read by more people
Sourcehttp://marketmynovel.com/ , Angela Wilson
Published by Jim Posey
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