First and foremost, placing your advertisements near the scroll bar or at the right side of the screen is important. This is because we are accustomed to using the scroll bar a lot. Even though our mouse device is equipped with a scroll button, many times we still depend highly on the scroll bar for precision scrolling - something that most scroll button on the mouse can't do. Of course the human hand is not perfect and hence sometimes we would make a mistake by clicking and missed the scroll bar. The result - you have one click from your visitor! Another reason is, usually when we want to scroll down using the scroll bar we would look for a brief moment where the scroll bar is. My best guess is, that's the area that gets the most attention and by placing advertisements in that location, definitely the visitor will notice it instantly.
Secondly, placing a horizontal Link Ad into the text area of an article does blend well. The idea is the visitor might think it's a relevant link to the article and the chance of your visitor clicking it is much higher. Best of all, Google Adsense will provide related link for your article.
Next, big advertisements are usually placed right above, beside or after the first sentence of an article. Why? - because when you read an article, chances of you reading the first sentence is tremendous compared to the middle or the end section (because you would stop when you find it to be boring - either half-way or even before you reach the end). Thus, placing an Adsense advertisement here does increase the chances of a click.
Also, Link Ad fits perfectly in your link sections. I've got many people clicking these links situated in between my links. However, don't be amazed by the payout rate. Link Ad payout rate is around 0.05 cents per click. Though it might supplement your income, but it's just insignificant.
And finally, one of the trickiest Adsense placements is by placing an advertisement right in front of a white download link. I'm not sure whether it violates Google Adsense's Terms of Service but it fooled me into clicking it many times! Finally I found out that there was a white clickable area just behind the advertisement which I can click and start downloading the file that I wanted.
As a conclusion, just use your common sense while placing these Google advertisements. Remember to blend the color of your advertisements and put them in 'strategic' places would significantly increase your payout from Google. Try it today.
Published by Mich
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- Placing advertisements in correct places will make your Adsense earnings higher.
- Blend your advertisement and place it at the top, beside or at the bottom of your first sentense.
- Place advertisement links in your link area.



