The percentage scale breaks down like so for preliminary competitions: 15% for fitness and swimsuit appearance, 20% for her evening wear appearance, 35% for her talent-show display, 25% for the private interview, and a tiny 5% for the on-stage question asked to every contestant. That comes down to five categories that weigh heavily on appearance and talent (35% each) and lightly on intelligence (a mere 30%). The pageant does not like to refer to itself as a "beauty-contest", but instead focuses on giving winning women scholarships. Indeed, the Miss America pageant is the largest giver of academic scholarships to American women in the United States, which seems to negate its somewhat Conservative appearance.
In the national contest, the talent score shrinks 5% while the swimsuit appearance rises 5%. The composite score also replaces the private interview and on-stage question (a 30% part of the score). Many find this a bit degrading, as the interview and on-stage question are the only ways to determine the true intellectual value of the woman, rather than her looks. Regardless, the nation watches every year in January as judges (many of whom are men, to include notorious bigots like Rush Limbaugh) rate women on their physical criteria.
The increased 21st century media perspective has also had an impact on judging, by ensuring that many minority candidates and others, who might not have made it due to frivolous physical attributes, are considered. Statistics show that since 1983, an average of 1/3rd of the winners of Miss America are of African American descent. The amount of social progress and multi-cultural understanding is evident in the way the contest judges to this day.
Sources:
- Miss America, National Judging Process
Published by Daniel Khalil
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