How to Get More Offers on Your House Without Lowering Your Asking Price

A Creative Twist to Sell Your House Fast

Jewels
The current real-estate market has home owners and investors sitting on property longer than was anticipated and the reason is simple : fewer qualified buyers and too many properties with similar amenities and asking prices. The all too common reaction is to lower the asking price and "hope" that incites more showings and an eventual offer. The problem with this reaction is that everyone is doing the same thing and it doesn't make much of a difference at all.

Marketing your home or property to achieve dynamic changes MUST involve something more creative. Give potential buyers something that will make them desperate to at least view your home. We all know the law of numbers... the more people who view your property, the better the chance of getting an offer that meets your seller needs. Time is important, too. If it takes six months to get thirty showings, that's six month's mortgage payments, six months putting off the next step on your agenda (whether it's buying another home or another investment property) and six months of holding your breath waiting for an offer after each showing.
So, how DO YOU INCITE interest to sell your home fast ? You MUST offer something that they just "can't believe" but can't walk away from either! And here's a twist that is sure to draw lots of interest : Offer $25,000, $50,000 or more back to them. I know it sounds CRAZY but just read through the strategy I'm about to outline for you and you'll instantly see why this strategy is doable.

The first thing you must know and keep in mind is that insurance is completely NON-TAXABLE to the beneficiary upon payout. Second, as the seller, you can purchase a single premium policy on yourself with ANYONE as your named beneficiary. With that in mind let's move forward.

Follow these steps:

1- Qualify for a single premium life insurance policy. Use your homes selling value as a guide for what you believe the policy amount should be. For example: If your home is listed at $100,000, a policy valued at $25,000 reduces the selling price to $75,000 ON THE BACK END.

2- RAISE your asking price by the premium amount you pre-qualified for.

3- Tell your listing agent to add this cash back incentive to the MLS listing! It is IMPERATIVE that your agent do so in order for other agents to spread the word and incite more inquiries. This incentive will drive curiosity amongst agents and buyers. Many will think "NO WAY!" but they will inquire all the same.

4- Bring your agent to closing. Close the deal on the property and make the single premium payment out of the money you just made selling your property to activate your policy.

5- Hand the policy to the new owner. Shake their hand. Move on with your life.

You just reduced your asking price by $25,000 without losing a single penny. I know it's an unfair advantage to the other homes in your area but someone had to do it.

Good luck,

Jewels

Published by Jewels

East coast Texas transplant. Just doin' what I do when I like to do it  View profile

2 Comments

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  • Jewels12/6/2007

    Ron, The policy can be written to payout upon the seller's (insured's) death OR if the insured outlives the policy but be sure the latter is a part of the policy. Any insurance agent with "life" products can show you the policies that have this feature.
    Good luck ... Jewels

  • Ron11/23/2007

    Hi Jewel

    Do they get the 25K once the owner of the life insurance policy dies?

    How many homes have you sold with this strategy?

    Thank You
    Ron

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