Anyone that runs a website for business type purposes needs a newsletter. A newsletter helps keep you in contact with your readers and customers. It also allows you to let your readers know when you have updated your website, added new products to your site, or a host of other possibilities.
Add a sign up subscriber box or link to every page on your website. Since most of hits come from a search engine, it's unlikely that a person landing on your site will land on the subscription page or main index page. Adding a sign up box to each page insures that anyone that lands on your site will have the opportunity to sign up for your newsletter.
Offer new subscribers a free gift for signing up. The free gift could be a free ebook. Upon confirmation of the subscription, have an auto responder send the link to download the free ebook. Setting this up takes only minutes to do but it can increase your subscriber count simply because so many people like the idea of getting something for free.
Have a newsletter subscription contest. Offer a prize to current subscribers, having them to help you gain subscribers. You can make a special link for any subscribers wishing to participate, enabling you to know how many signed up and under which current subscriber. The prize would need to be something that would make it worthwhile for current subscribers to participate.
Advertise your newsletter (and website) in other newsletters and ezines. The cost to advertise in many online newsletters is fairly low in most cases. When deciding on where to advertise, think more along the lines of who reads said newsletter over the topic of the newsletter. For example, a homeschooling newsletter would mostly be read by younger stay at home moms. A gardening newsletter might be read by any age and either gender.
Add a signature line to your outgoing emails with the link to your website. Enlist family and friends to help spread the word and promote your site and thereby your newsletter. Word of mouth is one of the best promotional tools! It's personal and promoting at the same time.
The one thing that you really don't want to do is to buy premade mailing lists or subscriber lists from commercial companies. You normally pay out a high price for names and email addresses that simply will not pan out. An opt-in list is one where the subscriber signs up and confirms the subscription. Adding people to your list that never signed up can result in spam and it's never a good promotional idea.
These ideas and tips can help you increase your opt-in subscriber mailing list. Good promoting of your website and newsletter will land you a nice subscriber list.
Published by Cindy Thomas
I am a freelance writer and graphic designer. I've been writing for many years and have recently discovered the joys of graphic designing. Follow BlondieWrites on Twitter @Blondie_Writes View profile
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3 Comments
Post a CommentYup! Subscribers can be hard to find. Nothing hard is easy. 5 stars.
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Some wonderful tips here! Thanks for sharing-I know they will help me.