Pick Meta Tags very carefully, find one search that you would like to be number one on Google for, then work at it, place it as much as possible, but it must belong there, you cannot just put the phrase everywhere otherwise you will get penalized by Google and will be worse off in the Search Engines. DO not put too many Meta Tags as you will be penalized, have Tags that are relevant to your site, and do no lie.
Remember that Google is not the only search engine around, there is Yahoo, Alta vista, All the Web, MSN and many more. Submit it to each and let the engines list your site, do not keep submitting it, as again you can be penalized. Search engines have a huge amount of sites to index, so do not expect it to happen over night.
Submit your site to Web Directories such as Dmoz.org, these directories are widely used by people that are looking for specific sites. There are hundreds of these Directories, so I advise that you submit your URL to them all.
Update your site regularly, keep people coming back, it is all good and well gaining new visitors but you need to make those visitors come back. Make sure your content is unique and not just copied from others.
Advertise - If you have the money then pay, but if you do not have the money, then I recommend Project Wonderful, you place Adverts on your site, and the money you earn can be used to place adverts on other sites that are on project wonderful. I also Recommend using Link Referral, you visit and review peoples sites and they return the favor, so you get out what you put in.
Contribute in a Link Exchange Program, this involves your link being put on a website and you return the favor, the more links you have to you site, the higher your page rank, which is very important. The more back links the better, if a site with a high page rank is linking to you, this will dramatically improve your page rank.
Contribute in forums relating to your website topic, but do not over promote your site, visit other peoples and they will visit yours, start interesting topics, reply to topics and people will visit your site.
You must always know your target audience, do not try to aim at everyone, pick an audience and work on this, and if you are successful you can aim at another audience, but do not be greedy.
Another good idea is to use Content sharing sites, such as Technorati, if you have interesting content people will read it and share it with their friends.
Use RSS effectively, prompt people to subscribe to your content, do not display it all, so that then people have to go to your site to read it. Put a subscribe by email section on your site, this makes it very easy for people to be informed when there are updates to your site.
You can also buy traffic, although this sounds like cheating, some people who are paid to view your site will enjoy the content and will visit again. The costs vary, but sometimes the people just open the site and leave after 5 seconds and do not even read the content.
Pay Per Click advertising is also very effective, but you basically pay for visitors which is not ideal for some, but the people that do visit will be interested in your content, because that is what they searched for.
Use Social Networking to promote you site, but again do not over promote. Twitter is the most effective way as you can post links and people will click them, if the content interests them. People are constantly searching for posts, so if someone is looking for A celebrity they can see all posts with that celebrity mentioned, so if you have posted a link about this celebrity people will click.
Good luck, remember that following this will increase your visitors but it will take time.
Published by Jamie OByrne
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