How to Network with Realtors to Get Business and Increase Profits

When starting your own business, be it a lawn care service or a home cleaning business, it is essential to build your client base. A vital area for you to gain clients is by forming relationships with local real estate professionals. By properly networking with realtors you can gather leads for your business. Doing this is easier than you think.

1. Start with a small, targeted list of realtors. They may be friends, neighbors, or even people you meet in the grocery store. Hone your list to about 25 real estate agents to start with. As your networking and business grows, so will your base of real estate professionals.

2. Realtors like to recommend people they trust and have proof of their work. Become one of these people by offering to perform you service at no cost for the real estate professional. Do this with no strings attached. However, mention to them that if they like the job you do, you would appreciate any recommendations or referrals. A real estate agent will appreciate your efforts and honesty. If you perform a good job, chances are they will recommend you to their next clients.

3. Once you've gotten your foot in the door with a realtor, keep in frequent contact. Realtors meet new clients daily, so keep your name in front of them at all times. As their business grows, so can yours.

4. Offer coupons and discounts "exclusively" to clients of your professional real estate contacts. Realtors love being able to offer their clients something no one else can. By providing exclusive deals for them to pass along to their clients, you are doing them a favor and making them look good.

5. Don't forget to show your thanks. You can show your appreciation to a real estate professional by sending a note, offering a free service every now and then, and sending clients their way. After all, you are in the business of being in others homes. When you find out that one of your clients is considering buying or selling a home, make sure you give them the name and number of one of your real estate professionals. Don't hesitate to let realtors know that as well, so they can follow up with them directly. Referring business is a two way street and your best way to establish a good rapport.

By properly networking with realtors you will ensure a steady supply of qualified leads to build your business. As these relationships are formed, you will be surprised at how easy it is to forge new ones with other realtors.