How to Pitch a TV Show

It takes a lot of work to get a pitch meeting set up before you can even make a case for your show. If you haven't already read my article on how to create the TV show in order to get a meeting, you should take a look at it before reading this. So say you got the lucky break and you're about to fly out to California for your big meeting, what next? Follow these hints to make it look like you know what you're doing when you're out there.

1. Timing

Remember, these executives are very busy and do not have a lot of time to spare on their hands. You need to respect that and do your best to be as time efficient as you possibly can. That being said, make sure you arrive at least 15 minutes early. Nobody is very fond of a person who is late, and besides they might be able to squeeze you in early and get some more pitch time. Also, be aware that your meeting might only be scheduled for about 10-15 minutes. This is not the time to sit around and prepare for a long meeting. Be efficient with the time they give you and really nail it.

2. Material

Make sure to bring extra copies of your treatment. There will most likely be a number of people in the meeting listening to your pitch. You don't want to leave any of them without a physical hard copy to read. Make sure you also bring anything else that will help your case (storyboard, concept guide, etc.). Do not bring anything though that you don't think is worthy of convincing them.

3. The Pitch

This is your time to shine. Don't be nervous. You're here for a reason. Confidence is the key to making yourself look stronger and more professional. Remember though, confidence is very different than cockiness. Be poise, but respectful at the same time. Remember that you are basically being a salesman right now. Do everything you think you need to make sure they are really buying into your idea. Leave them wanting more. Do not criticize the network or any shows on it, but at the same time do not compliment the producers too much. This may make you seem like a desperate writer. This could be your only shot, so relax and take control.

4. Aftermath

After you have pitched your show, the producers will talk and either "greenlight" or "pass" on the idea. These are just fancier ways of saying yes or no. If they decide to pick up your project, congratulations! You're on your way to making your first hit show. If they decide to pass though, it's not the end of the world. It's a worthy experience that can help in the future. This next part is very important though. No matter what the outcome, you need to send a follow-up letter. Thank them for taking the time to meet with you and consider your project. This can sometimes be very useful when the producers are looking for writers and suddenly remember a very polite one who knew how to take a loss and learn from it.