Companies used consultants to add value to their organization for a fee. This fee could be by the hour or by the project. The consultant brings their knowledge, expertise, special skills or perhaps even their set of contacts. What is needed to start becoming profitable consultant in 90 days or less?
Getting the first contract is by far the hardest thing. The easiest way to get the first contract is with someone the consultant knows. If that is not the case, it is best to offered a significant discount or even do it free for a testimonial. Getting testimonials is the best thing a consultant can do for long-term growth. It is much easier to get consulting projects on testimonials instead of cold calling or advertising. Nothing beats word of mouth advertising from satisfied clients.
Also, the wise consultant uses several other approaches to acquire business. Writing articles for magazines online and off-line is another way to get possible clients and gain credibility. It is possible to get paid for the articles, but that is not the main purpose. It is to put a short byline (3-5 sentences) at the end of the article. The best things to mention are what separate you from other consultants plus a link to your website and mailing list.
Every consultant should have a free newsletter for possible clients. This is a soft sell and an excellent opportunity to show your expertise. Some of the subscribers can possibly become some of the best clients. The newsletter should be at least monthly and more would even be better.
Here is an example of a byline. The shorter it is, it will make more of an impact. Its main purpose is to give something to remember the consultant by and subscribe to the free mailing list.
Sterna Luna is the "Mailman Consultant" because she always delivers. Subscribe
to her free newsletter with tips, resources, and articles at:
( Your Website Address)
The profitable consultant would also have a website with plenty of free information and some information about the consultant There should be articles, tips, resources, testimonials (if you have them), old newsletters and of course simple forms to subscribe to your mailing list.
The profitable consultant is always looking free publicity. This takes some work and it may not pay off until months down the road. Responding to reporters about articles, they have written and by using your byline in the bottom of the letter or e-mail will help. There is a fantastic source that costs $99 monthly that reporters for major newspapers and magazines are looking for expert sources on particular stories. The consultant sends a short inquiry about the subject. to the reporter. If the reporter uses this info in the article, they will mention name and website or a book that you have authored. This publicity can do wonders for the consultant's business. This service is at:
https://profnet.prnewswire.com/
The profitable consultant also gives free speeches to groups such as local service and business clubs. These free speeches could possibly generate future business after hearing the consultant giving valuable free information.
Networking is also important to the profitable consultant. Contacts can be made through business organizations and Chambers of Commerce. These are the ways to produce clients in the beginning. Later, becoming an author is the most credible thing a consultant can do. The articles and newsletters may help to give the material to get started. With self-publishing, a profitable consultant can have a book written and published within 30 days. The consultant can get published here:
The profitable consultant will get business cards and a few brochures to hand out to potential clients. It is best to get a minimal amount of brochures. The brochure needs to be revised and add testimonials as they are obtained. This is an affordable place to get a great price on business cards and brochures: http://www.vistaprint.com
The following tips will help guide the profitable consultant to being more successful.
- Stress results and not tasks. It is about how much the client saves or how much the client makes. It doesn't matter the tasks related to accomplish this.
- The profitable consultant charges by the project and not the hour. The client knows the final cost of the project. Also, with wise planning, the consultant will make more by doing this. If the client saves or makes $50,000 and the consultant charges $5,000, the client will be happy. If the consultant charged by the hour ($100 hour) and it takes 20 hours. The client satisfaction will be the same, but the consultant will have lost 60% of their potential fee.
- The profitable consultant goal is to talk only to the decision maker for the project. Others will just get in the way and waste time and energy.
- The profitable consultant will give a discount for the client paying the entire fee before the project starts. This will help with cash flow. For example, giving a 10% discount would be an acceptable amount. The profitable consultant does not add to the fee to adjust for the discount.
- The profitable consultant does not just concentrate working on the project. They must be working for the next few clients down the road.
- The profitable consultant gets the client to agree to smaller parts before showing the total proposal.
The profitable consultant knows it takes hard work to be successful. By following an organized plan, the profitable consultant after 90 days can be well on their way to a successful consulting career.
Published by Jerry Robertson
I am a retail / small business consultant and author of three business books. View profile
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- The profitable consultant would also have a website with plenty of free information.
- The profitable consultant is always looking free publicity.
- The profitable consultant charges by the project and not the hour.


1 Comments
Post a CommentThanks for the mention.
Andrea Coutu
www.consultantjournal.com