How to Promote Your Website by Focusing on a Page Layout Design that Will Appeal to a Mass Audience
Most Web Developers Forget that a Crucial Element of Site Design is Making Sure that a Site's Page Layout and Screen Resolution is "viewer-friendly" to the Naked Eye
If your pages are not optimized for the average person's computer screen, you will have a major uphill battle on your hands with the issue of keeping those initial click-throughs on your site for the length of time that you need them to stick around and buy your product or service.
At last count, only 25% of all web users use 800x600 screen resolutions, so it does not make sense to aim for that audience with your web design. As the flat screens get more common as the years progress, you need to do the research to see if your new pages need to be re-designed for that resolution as well.
This information regarding the most common resolution in most people's computer monitors really just helps bring attention as to what elements are essential in developing great page designs and layouts as opposed to the poor design execution that results in the hard-to-read websites we come across far too frequently these days. The following web design questions describe some of the most important issues that must be confronted and corrected by you before your website promotion campaign can be developed:
ARE YOUR WEB PAGES AESTHETICALLY PLEASING TO THE EYE?
This is a technical question as well as a psychological one. Your images on your web pages should be directly underneath or on top of your pictures to make sure that the viewer is not confused about what caption goes with which picture. If a viewer of your web page cannot figure out this small element of your web design, why should that person continue to stay at your site? He will just click onto a website that does have a much better layout design that he is more familiar with, leaving your poorly-executed web pages in the dust.
IS THE TEXT SIZE YOU ARE USING THE PERFECT WIDTH?
A web visitor should also be able to read all of your content very easily, so make sure your font size that all of your pages are using have the largest possible width for the most commonly used resolution screens currently on the market today. In addition to the correct width of your text size, your columns should also always have a very descriptive heading to them so that the viewer will be able to click on the exact information he was looking for when he found your site.
IS ALL OF THE MOST PERTINENT INFORMATION OF YOUR SITE PROMINENTLY DISPLAYED ON YOUR HOME PAGE?
When somebody initially clicks on your home page, the first thing they should see is the main content of your website or blog that displays your unique take on whatever it is that your website is all about. For example, if your web pages describe in detail the history of the Italian government's influence on the Catholic church, you need to draw the web viewer's attention immediately to your slant on this subject. The best way to do that is by designing your business or blog logo with the correct size so that it's not too distracting to your web viewer. You really need to focus primarily on what your web viewers really want to see when they visit your site: CONTENT!
You have to make sure that your new logo you love so much is the right size for the top of your screen, otherwise the viewer might not be able to see the entire compelling text of your daily blog. And that well-written headline for the article you just wrote on why Bush should be impeached that really will compel people to subscribe to your newsletter might never be seen by your future web viewers because your logo size cut off a quarter of their viewing screen.
By answering all of these questions, you should now be able to see how all of your web page design elements have to be in place so you can generate and keep the best web page viewers that your new site promotion campaign will attract.
Published by Rob Mead
I am a freelance writer living in the Las Vegas area and I write for many high-tech audio/video component websites such as Home Entertainment and SoundStageAV.com on a regular basis. View profile
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