How the Public Perceives Advertisements

I came across this interesting application MediaCurves.com, a product of HCD Research Inc, a marketing and communications research company. This product conducts national surveys online to obtain a common person's view on advertisements, talk show appearances by political figures, and controversial statements by actors, actresses, political figures and sports personalities. The survey uses Critical Emotion tracker tool. The participants in the survey view a video of the popular or controversial event and move their mouse back and forth on a scale which for example may indicate the participant's believability or agreement with the video.

The responses are compiled real time and curves are created so that you can see when people agree/disagree or believe/disbelieve what is being said in the video. Current Situation of the Industry Today, most television news operations would publish the text of the stories aired during their newscasts on their websites. Some of them, including all the network and national cable news operations, post videos of the stories for visitors to their websites. In recent years, some news outlets have also provided an avenue for amateurs with digital or mobile phone cameras to send video created by them to be used in the broadcast and website. Television journalists are acquiring skills for the convergence between television and the Internet. With digital cable comes on-demand news programming. News operations slowly begin to feel the burden to generate news content on a 24-hour news cycle, while keeping material fresh on their regularly scheduled newscasts.

How I see the possible future of this tool Create a partnership with a major media outlet Stay married to one broadcast network will showcase this technology and add value to HCD Research. Create a partnership with a local TV station The content of the newscasts are geared towards viewers in specific designated market areas in which the stations operate and the stories have a strong local focus, and are relevant to local lives. Syndicate the local content around real time response and have local TV stations' local audience interact with this content. Package the content around their local audience giving their reaction to media events in real-time. Create a partnership with a cable network that is partaking in the internet TV trend In June 2006, ABC was streaming prime time shows on the internet. Over 11 million viewers watched free ABC TV shows via the internet. NBC, CBS and other cable networks are partaking in the trend as well. Mediacurves.com compiles data in various categories like Politics, Culture, Entertainment, and National Media focus, Advertising, Sports and Religion.

One of the major attractions to this website is the American Idol 'Judge the Judges' study where in the American Idol show judges are judged based on 4 different attributes which include likeability, believability, sincerity and fairness. This data shows the perception of the public towards the judges and the consistency of the Judges' performance. They also survey on which American Idol contestant should be voted off. With their technological know how and possible partnership with media networks, this can become a powerful tool.