How to Sell Art - What You Must Know First

There is more to learning how to sell art than simply learning how to put together a small online portfolio and sending out a few e-mails in the hopes that someone stumbles across your work. The real trick of learning how to sell artwork comes from learning how to market yourself and create a presence for yourself both online and off.

Most art, at some point, leaves the computer screen to be displayed somewhere in the "real" world.

The best way to get started successfully, whether it is your own or someone else's work, is to learn about marketing. There is more to marketing than selling candy and cars to susceptible audiences. Marketing itself is a skill, and the better you are at it, the better you will be at selling your art to the world.

Obviously, the first part of marketing your art is to create a website. But, and here is a very important tip: your website must contain more than graphic images of your art. Your website needs to be as much about who you are as a person as it is about the art that you create.

Be sure to include contact information, a biography, a resume...anything that will tell site visitors who you are. It is as much about selling you as the art that you create.

Marketing is what sells anything these days, and that means learning how to market it. Knowing who to talk to, who to contact and who to entice to your website is as much a part of the process as the creating of the artwork itself. After all, if you want to sell your art, don't you first need to put it in front of someone?