How to Sell More by Making Your Customer Feel Special!

Sometimes in the day to day activities of running a business, we forget about the most important component of the success equation - our customers! Without customers the best product in the world doesn't stand a chance! It's important when we feel tired and frustrated after dealing with a particularly demanding customer that we keep our priorities in perspective. The customer is still number one and we need to find ways to let them know they're special if we want to have a vibrant and successful business.

What are some simple steps we can take to make customers feel special?

1. Never underestimate the importance of a smile and a friendly greeting. This simple act can go far towards making your customer feel comfortable and they're more likely to stay around and browse much longer than if they're ignored. If they're a repeat customer, greet them by name and let them know you're glad to see them again.

2. Really listen to what your customer says and acknowledge their request or concern. If they have a particular concern, show you've listened by repeating back to them what they said. Let them know that you'll do your best to help. NEVER make a customer feel like they've asked a stupid question. Give their requests your undivided attnetion.

3. Ask for your customer's advice. Nothing makes a customer feel more special than to be asked to share their opinion. Why do you think people are so willing to fill out survey forms? It makes them feel good to know someone values what they think. Imagine how good they'll feel if you sincerely ask theirthoughts about your business. Plus, you may get some great ideas for new products and services!

4. Make the customer feel good with a sincere thank you at the checkout station. Instead of a rote "thank you" mumbled in an insincere tone, why not jazz up your "thank you" like this?"Ms. X, thank you so much for purchase. We really appreciate having nice customers like you. Enjoy your purchase" In this world of half baked, half hearted customer service, this type of response will definitely have an impact.

5. Include a small, inexpensive gift with each purchase. An unexpected gift can go a long ways toward promoting goodwill. How about adding a piece of chocolate wrapped in elegant gold foil to your customer's bag? To make it an even better brand builder, consider having your company name stamped on the foil. Your customer is going to have very positive thoughts about you as she experiences that first sweet bite of chocolate!

6. Consider sending your best customers birthday and holiday cards or even a letter of appreciation for their patronage. This small investment of time can reap great rewards in the amount of goodwill you'll geneerate.

7. Learn to focus on your customer and to be aware of how you and your employees interact with them. Go the extra mile! Do the unexpected! This is probably the least expensive and most effective method you can use to distinguish your business from your competition.

These are just a few of the many ideas out there for making your customer feel special. Give these suggestions a try and you'll be rewarded with a steady supply of loyal customers!