How to Sell a Recipe and Start a Recipe Business

Kristie Leong M.D.
If you have a cherished family recipe that's been passed down through the generations that folks rave about, you may wonder if you can sell the recipe for money? Or maybe you have a fondness for developing new and unusual recipes and want to market them? The good news is there is a viable market for recipes as long as the recipes are unique and hard-to-find. With the easy access to common recipes the internet provides you're probably not going to make a lot of money selling another fried chicken recipe. On the other hand, if you have a never-before-published recipe for an unusual dish, you may find a market for your creation. Here are some tips on selling recipes:

How to sell a recipe: Give away the recipe and sell a product

If you have recipes for dishes that require use of a particular appliance or cookware, it might be more profitable to give away your recipes while promoting the cookware needed to make them. You could set up a small website that lists your recipes along with links to affiliate programs that sell the items needed to make them. Affiliate programs are companies that give you a percentage of all sales you refer to them. To find an affiliate program, you simply do an online search for the name of the product plus affiliate program. For example, if you've developed a delicious line of smoothie recipes, you would set up a website giving away your smoothie recipes. You'd include lots of attractive photos of smoothies and photos of blenders you're promoting to make the recipes. At the end of each recipe would be a link to purchase the blender you recommend. Many internet marketers do quite well with this technique.

How to sell a recipe: Sell recipes through online classifieds

There are some people who have success selling recipes on online classified sites such as Craig's List. The most successful entries seem to be ones who have compiled a collection of several recipes using a specific ingredient, appliance, or technique. For example, here are some of the recipe related classifieds recently on Craig's list:

Grape wine and Homemade Ky. Beer recipes - $5
Quick and simple lasagna recipe - $1

If you can make your recipes sound fresh and appealing and if they can't be easily found on the internet, you may find success with this method. Plus, advertising on many of the online classified sites is free.

How to sell a recipe: Sell the ingredients as a packaged mix or kit

Have you ever walked through a country craft mall and seen little packages containing everything you need to make a cup of soap or a tray of muffins? They're usually packaged quite attractively in country fashion which appeals to the emotions of the person browsing. If you have a recipe where you can readily package the ingredients into a mix or kit, you can sell them at old country stores, craft malls, and craft shows. Try visiting some of these venues and take note of how these entrepreneurs have packaged their offerings. Determine whether or not you can sell your recipe in a similar manner.

Of course there's always the option of packaging your recipes into an ebook or submitting a proposal for a recipe book to a publisher. Cookbooks always seem to have a ready market particularly if it's marketed to a niche audience.

If you love cooking, there are a variety of avenues you can use to sell your recipes. Why not give these ideas a try?

Published by Kristie Leong M.D. - Featured Contributor in Health & Wellness

I'm a family physician with a strong interest in disease prevention and alternative medicine. I'm particularly interested in how diet plays a role in disease prevention. Hope I can inspire someone to lead a...  View profile

11 Comments

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  • Martin Kande10/9/2010

    not so many recipes of the central region of Africa are known to the public in Europ although some of those ideas are promoted through sporadic community events. the recipe i am going to talk about is something that i grew up with. the recipe is about salted fish cooked with onions, garlic, bay leaves, tomato puree, fresh tomatoes and white vinegar and served with beignets(doughnuts version)made with raising flour, sugar and eggs dip fried in olive oil...contact me on martinkndcng@hotmail.com to know more about this delight...

  • David8/26/2010

    you can copy and paste. Sell your own recipe or buy mine! http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=170532679539&ssPageName=STRK:MESELX:IT#ht_499wt_1080

  • Paula Myers3/6/2008

    Some really great ideas!

  • Pearlygates3/5/2008

    Another great idea!!

  • Kathy Browning3/4/2008

    Great tips! Another place to sell recipes is LuLu.com. I've created my own cookbook and opted to use a spiral-bound cover so users can flip through the book or fold it over easily. Word of caution: Use photos that look good in black and white, because color photos really jack up the cost of the book. It's great fun to have your name on the cover of a cookbook and give it to family or friends as a gift, or sell it on your blog or website.

  • Carmella Mae3/4/2008

    Wow, cool article!!! Hubby and I have talked about how cool it would be to open up a resturant because we both have all sorts of recipes we have invented that are absolutely scruptious! Unfortunatly a resturant is a lot of work, money, and headaches. I love your ideas for marketing recipes, and ours would be perfect because they are not found anywhere but in our heads! Cool article, thanks so much for writing this, you have my thoughts a reeling!

  • Lyn Vaccaro3/4/2008

    I'm like Irene... I wing it...but my hub is pretty precise...I'm gonna print this out so he can look it over....he's been looking into doing the restaurant review thing u wrote about a few articles ago.....girl, you're just full of great ideas!!! Keep 'em coming!!

  • Jody3/4/2008

    Very interesting idea! I would have never thought that you could do such a thing.

  • 3lilangels3/4/2008

    wow awesome idea and you know something i love this idea and might consider this, thank you so much hon!!!!!!!!!!

  • Lisa Riggs3/4/2008

    This is a very interesting idea!

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