How to SEO Your Wedding Planning Website

The backbone to any search engine optimization (SEO) campaign is good keywords and phrases. A key word is the term people use to find you through search engines. You probably use them daily with out even knowing it. Almost anything you type into a search engine is a keyword.

Key words and phrases are how search engines know what your wedding planning website is about and how relevant it is to a search request. The better the keyword and the and density of it on your wedding planning website, the better. But only if done correctly. So how do you get started with keywords? The first step is to do some research to find out which keywords will work best for your wedding planning website.

There is a wealth of free tools on the internet to help you with your wedding planning websites search engine optimization (SEO) campaign. One of the best tools to use is Overture from Yahoo. This tool will show you the popularity of various keywords as well as other relevant combinations. This is a great place to start your search engine optimization (SEO) campaign.

Not sure what keywords to use for your wedding planning website? Type in "wedding planning" and see what comes up. Check out your competition and see what keywords they are using and how they are using them. To see any websites keywords, meta tags, and other meta information, all you have to do is right click your mouse on the webpage and select "view page info."

When picking keywords it is important to note that not every page on your wedding planning website will have the same keywords. You should research keywords on a page by page basis. For example, your home page wouldn't have the same keywords as your "about us" page and your content page about wedding photographers won't have the same keywords as either of the other pages.

Using Keywords

Your keywords are going to be used in a number of areas. These areas include your page title, meta tags, and website content. Meta tags are html code that search engines use to gather basic information about your wedding planning website.

Your homepage will be the page you want to spend the most time search engine optimizing (SEO). Start by creating a good page title. The page title should include your keyword and variations of it if possible. Search engines read from left to right, keywords at the beginning of a line hold more weight so try to start your page title with your keyword. Avoid using your wedding planning websites name as your page title. Odds are people won't be searching for you by name.

Your meta tags are also fairly important. Most search engines don't use the keywords meta tag anymore, but it is still useful to have. Your meta description tag is important because this is what will show up as your wedding planning websites description in the search engine results. Again, you will want to start off with your keywords if possible.

Testing

A great way to test your keyword selections is to sign up with google adwords. Google adwords is a pay per click adverting program. Because of this it is a great way to track what keywords work best for your wedding planning website.

I recommend starting two or three campaigns, each with different keywords. After a month or so, you can look at the results and see which ads brought you the most traffic. Those will be the keywords you want to center your website around. Because google adwords is a pay per click program, you will only pay for the leads to your site. It is a very cheap and affordable way to test out your keywords.