Internet coupons are cheaper than mailed coupons because the companies don't have to pay for the printing cost and the cost of the paper, and are therefore more practical. Since the 1990's Internet coupons have become more popular among consumers. It is a place where companies can offer the public deals on their goods. With approximately 30 per cent of those coupons being redeemed, a number much higher that of mailed coupons.
In Toronto, companies e-mail anywhere between six million to ten million coupons annually. It would seem as though the idea of Internet coupons is ingenious, but it is the contrary. There are many people who can manipulate coupons, simply by putting together some graphics using the advanced technology of computers, or even put together from scratch. Many fake coupons are extremely hard to spot. In the U.S. the FMI approximates that the yearly price of fraud cost the sectors equal to 800 million dollars.
Some time around July-august this crisis drastically increased. Fake coupons have become a huge problem in the U.S., and fortunately are so far only a concern in Canada, but the problems with fake coupons is spreading quickly and could soon become more then a concern to us. Coupons offering exceedingly discounted or free goods devoid of bar codes and expiry dates are at most grocery stores not accepted. Toronto companies are honouring Internet coupons but because of the forgeries and uncertainty some places are refusing to acknowledge them.
It is fairly agreed that the Internet coupon trade is in desperate need of a fix, however, it has not yet been established as to how to fix this problem. This problem will continue to develop unless something is done. Grocers and manufacturers want all coupons to be removed, whether genuine or not, although consumers believe that in the end they are the ones who will be at a loss.
In conclusion, I feel that Internet coupons are a great idea because of the fact they don't cost producers what mailed coupons do and they are also convenient and a great way for consumers to shave off some money from their expenses.
Published by Dawn Lioutas
I have just graduated with a Bachelor of Arts in English Degree. I enjoy writing and write a variety of things, such as poetry, expressive pieces, essays, etc. View profile
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