How to Start and Operate a Numerology Business for Entertainment, Writing a Media Column, or Fundraising

Here's how to open and operate a numerology business, whether you want to write a weekly or monthly column for the media, give readings for fundraising, or use for your own research in the realm of "media and culture." Numerology, should you want to be a communicator or commentator, is about looking at life cycles in ancient ways and reporting on what you find.

You'd be interpreting numbers for entertainment or fundraising purposes or to discuss life cycles with your intended audience. Numerology also makes a fascinating column in the lifestyle media. Or you might present friends with a life cycle gift book. For further information, browse my paperback book, 101+ Practical Ways to Raise Funds - iUniverse: A Step-by-Step Guide with Answers.

Description of business

Numerologists interpret the numbers that determine life cycles and believe success is attracted to certain combinations of numbers. When you produce a numerology instructional gift book, show clients how to offer readings.

Customize the reading as a gift book only for each client. Readers such as astrologers, behavior specialists, psychics, mentalists, or those in the self-help field may publish a book for one individual giving a 'reading' or 'forecast' or perhaps a suggestion for behavioral or diet changes if one is a licensed professional in the self-help or nutrition field.

One example here describes how a numerologist might offer a reading. Each person who offers a service in various fields that help others may offer a photo and text gift book showing each client an individually customized path to follow or strategies and steps used to give someone a reading.

As a numerologist, you give clients a reading based on how the client's first, middle, and last names influence their chances of success in finance, employment, marriage, or overall happiness. For entertainment purposes only, readings by numerologists, astrologers, or practitioners of the noetic arts work well with personalized gift books using various media. Numerologists believe that you can change the way people react to you by changing your name, thereby influencing your chances for success.

Equipment Needed

You'll need the usual print-on-demand publishing software as well as printing and distributing channels even for one book customized for one individual. If you place your 'reading' on a video based on an interview (instead of publishing the material in a book) you'll need a personal computer, video camcorder, DVD and CD recording drives, and disks.

The estimated costs are about $1,000 worth of computer equipment and about $1,000-$3,000 for an industrial quality camcorder. Of course, you can use your digital high 8 camcorder, but the broadcast quality for professional-quality DVDs would be better with an industrial broadcast quality camcorder.

For non-broadcast home entertainment purposes, any digital video Web camera or camcorder will record a reading for your client. Ask your client whether he or she wants a gift book with the numerology or other reading transcribed in text along with photos of the person's life at different stages.

Using the numerology small business or hobby example, you might find that numerology software will be helpful. There is plenty of free numerology software on the Web for you to download.

Some Web sites include: Decoz®Numerology - FreeNumerology Software - Free Numerology Readings and Numerology Software to purchase called Professional Numerologist. There is a free evaluation copy of numerology software to test before you buy. It's on the Web site at Widening Horizons. A free Numerology Analysis Tool software is at the Aborigine Mundi site. Also, search under "Numerology Software" as key words in your search engine online and find all types of numerology software, either free ware, evaluation copies, or software to purchase.

Operating your numerology business online

To give a numerological reading, begin by obtaining the first, middle, and last name of your client and your client's birth date. In most interpretations of numerology each letter of the alphabet is assigned a number. These numbers are attributed with descriptions of personality. The numbers correspond to the following designations of the alphabet.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9

Number

1) leadership

2) artistic ability

3) humor

4) logical thinking

5) communications ability

6) domesticity

7) analytical and intellectual skills

8) business ethicality

9) entertainment

Some systems of numerology attribute personality quality to numbers. Number 9 in some systems is negative. By changing your name you avoid the repelling quality of your number.

In order to forecast with a numerological reading, you must add up the day, month, and year of a person's birth date and then add that figure to the sum arrived at from adding the letters of the first, middle, and last name. Then you take that sum and add the figures until you arrive at a number of 9 or less. For example, if you arrive at the number 22, each figure must be added until you get 4. The number 10 is 1 plus 0 or 1.

A person's reading consists of reducing all the numbers to between 1 and 9. One example is your client with the name "Anne Joan." These names are represented by the numbers 1555 and 1615. Add the numbers in the first name and the sum is 16. Add the two figures, and the sum is 7.

The next name adds up to 13. Then, 1 plus 3 equals 4. Take the 7 and 4 and add them to get 11. Add the 1 plus 1, and get a 2. Now take the number 2 and add it to the sum of the person's birth date. For example, if the person was born on November 18, 1941, it would be done this way: 1941 plus 11 plus 18. The sum total is 1970. Add each figure and get 17. Add these two figures to get one figure.

You end up with 8. Now add the number 2 from the name to 8 and get 10. Since one plus 0 is 1, your client is a number 1. In numerology number 1 means strong leadership ability. You could then advise your client to study for careers in which the leadership qualities would be used.

In addition to names, numerologists predict success is attracted to certain combinations of numbers in street addresses, telephone numbers, and other number sequences found in the life cycle that are believed to be predestined. Some numerologists predict stock market swings by observing recurring number cycles and ten-year patterns. Full instruction can be obtained by studying several good books on numerology and the instructions accompanying numerology software.

When you have learned the techniques, it's time to practice making private video podcasts of numerology readings for your clients. Your video podcasts also can be used to offer instruction and courses in numerology or related fields.

In addition to numerology there are other noetic areas to explore such as astrology or other types of readings. Video podcasts work well when giving instruction in how to do numerology as most readings for clients are private and more suitable for saving on a CD or DVD.

You wouldn't post private readings for clients on public Web sites, but you might put up a video for a client to download from a private site or send the client a CD or DVD with the video reading. The video podcast also may be produced in interview format.

Target Market

Convention attendees, party entertainment planners, public access TV panels, creative salons, interviewers, radio talk show hosts, community centers, senior centers, astrology and numerology clubs, and subscribers to numerology and/or astrology publications, students of numerology courses or subscribers related new-age, intuitive, and mind-body-spirit publications are all potential audiences. You can also write for niche newspapers and magazines, or attend new age fairs.

Other people in the mind-body-spirit arena include spiritualists, ministers of new age-related churches, mystic and noetic science course instructors, members of parapsychology clubs, and groups or publications interested in forecasting and insight may be interested. Even some nightclub acts may feature numerologists and mentalists.

Income Potential

For entertainment purposes, most numerologists on radio talk show are not paid. To give individual readings, a top-notch numerologist who is asked to speak on numerous radio or TV shows can ask for approximately $200 to answer a question or give a reading. Your purpose would be to help people figuratively balance.

Lesser known numerologists can ask anywhere from $15 to $25 or even $50 for a numerology reading. The more time you spend analyzing a client's numbers, the more you can ask. Readings also can be done online, by phone, or through video or audio readings.

Save the files and convert them to MP3 audio files and/or MP4 video files. That way, the customer can download the file into a mobile device such as an iPod.

In a gift book or using video, the client can actually see how the numbers are grouped and interpreted if you have charts, Power point slide shows, or excellent quality video close-ups can showcase how you work with numbers.

You can publish a gift book with catchy titles such as "I Have Your Number" or anything similar that's not copyrighted, registered, or trademarked. Make sure any title you use is not reserved exclusively for someone else doing similar work.

Gift books can be published presenting your or your client performing exercises, workouts or touch and healing arts such as tai chi, qi gong, Reiki, and Yoga instruction with discussion.

Research what 'Lightworkers' actually do. Can they be featured in gift books? Combine numerology with other venues.

Also check out Web sites for a variety of centers that specialize in helping people and learning experiences. You may wish to look at the Web site of the Awakening Center.

The Awakening Center'ssite states, "OFALFO.org - a project of the Awakening Center, reaching out on the web and in the community, in Audio/Video/Text chats, community portal site and distance learning with a group of volunteers who give of their time and heart to assist others to find their 'center.' Continuing to grow and CO-create the essences for communicating in more vibrant methods to assist in reaching as many as we can."

Whatever path you choose for publishing gift books, use a variety of media to promote your books and pamphlets. These could be video news releases, audio files on the Internet, syndication, podcasts, or publicity in local weekly newspapers targeting a specific audience or niche.

Attend professional and trade associations' meetings. Volunteer to speak or set up speaker's panels for conferences where you can mention your interest in publishing gift books.

Helpful Quotations

"When I do good, I feel good; when I do bad, I feel bad, and that is my religion." __ Abraham Lincoln (1809 - 1865), (attributed)

"Science without religion is lame; religion without science is blind." __ Albert Einstein (1879 - 1955), "Science, Philosophy and Religion: a Symposium", 1941