How to Syndicate Your Own Column

A syndicated column is one that is run by several different publications, either simultaneously or one right after the other. Some writers are lucky enough to have their column syndicated by news agencies, while others have to learn to do it themselves. Fortunately, learning to syndicate your own column isn't all that difficult if you are able to spend the time and energy to get your columns in front of many different publications.

1- Get your column published.

Before you can syndicate your own column, you must get it published by one magazine or newspaper. This is arguably the most difficult part because it means sending your column "on spec" to as many publications as possible, hoping for a bite. If you know in advance that your goal is syndication, you don't have to worry about how much you're offered for the column because you can sell it over and over again, but don't settle for pennies even if you're confident that 50 other publications will pick it up.

2- Write three or four columns.

I wouldn't advice you to try and syndicate your own column until you've published at least three entries. This gives you a track record and your editor can give you the skinny on how well your column is received. When you start to query about syndication, you'll be able to show that your column is popular and appreciated by your primary editor, which might result in acceptance.

3- Query as many publications as you'd like.

When you're ready to syndicate your column on your own, begin to query the publications you think would be interested in buying it. Some might want to purchase just one or two of your columns while others might want to run the entire series; either way, you earn additional money for work you've already done. Just remember that you must tell your primary editor where you've sold reprints of your column to avoid legal snafus.

4- Negotiate your payment.

Some publications will have a flat rate they pay for syndication while others will be willing to negotiate. How much you get for your columns will depend on the quality of the piece, the amount of times it has appeared in the past, the types of publications in which it has appeared and the budget for the publication. Remember that this is all just extra money, so don't be afraid to take less money in order to get more opportunities in the future.

5- Keep records.

You'll want to know exactly which publications have run your column, so keep track of those publications and start a file with tear sheets or simple recorded data. Remember, also, that you can further capitalize on your work by continually querying new publications as your column gains a readership. Talk with your editors and find out if they are receiving feedback and always remember to continue sending your column on a monthly (or weekly) basis. This is a serious commitment, and if you were to disappoint your editor, you could lose out on syndication.