How to Use Testimonials to Promote Your Services

There are many ways to use testimonials to promote your services. Some of the more popular ways follow.

1) Insert a colored box on your web site for each testimonial. Include the author's (buyer's) name and his or her domain name (not hyperlinked, so that shoppers don't click away from your site) with specific comments directed towards your service quality. If you don't have anything this detailed, write some of your top clients and tell them what you are looking for and see if they can help out in exchange for promotion for them for free on your site. Then to give the testimonials more value, more credibility, add the author's photo and even an audio clip or video testimonial.

2) Batch up a bunch of testimonials into your own report or guide in PDF format available as a free download to help your prospects and clients with future shopping. You could set them up by categories according to which types of services you offer for handy reference, too; for example, Audio Software, Books, Copywriting Services, etc.

3) Set up testimonials in an autoresponder message and place the email address on your site, so that it's available 24/7 upon request.

4) Set up a question / answer (Q/A) page or FAQs page on your website. Have a link to your list of testimonials included for quick reference.

5) Turn your testimonials into case studies, press releases and articles to use for promotional purposes. Start off with enticing headlines based upon the main point each testimonial focuses on like Super Support Service, Awesome Attention to Details, etc. Then include quotes or excerpts and even a link to your site for more information or to download the entire report or case study (or have this preloaded into an autoresponder and offer the email address to it as a Free Report in your last paragraph). Submit the articles to online article directories and the press releases to online press release sites and PRWeb.com.

If you believe offline publications and media may have an interest in your information, query them by researching how to do this first in freelance writer books from the public library. Then take action: submit your items and follow up with editors and publishers.

6) Use snippets of your testimonials in offline marketing like brochures and print newsletters and post cards. And use some online in blog posts and blurbs with forum comments and other interactions.