How to Get Top Rankings from Misspelled Words?

Internet is a strange place. In their mad rush to optimize their website for search engines people tend to neglect the most profitable opportunity. Misspelled words! Yes, misspellings are a big weapon when it comes to search engine optimization. Hundreds of visitors can be generated by clever use of misspellings. For example Yahoo! This is a top name in internet receiving millions of queries every day. Now instead of y of yahoo a person types aahoo! What will happen? The substitution of A for Y can work wonders if one is smart enough to anticipate this typing error.

Having misspelled words in the website can actually be highly profitable. Chances are that people with ESL are going to type wrong spellings while querying search engines. Take the word "Accommodate" this is most likely to be typed as "Acomodate" or "definitely" as "definitly". One may ask misspelled words may hamper the credibility of the website. Its here that you need to be smart and follow some simple steps highlighted below:

Research keywords: Keyword research forms crucial part of a successful website. Analyze the keywords in your competitor's website, online yellow pages, and directories. You can view the keywords by right clicking the page and clicking on the 'view source'. You will observe what keywords your competitor's are using. Compare the keywords with your website and build comprehensive list. This will help your website in future.

Can those keywords be misspelled? : Make the list of your keywords and circulate the list among your family and friends. Find out how and in what way they are likely to misspell those keywords. You are most likely to get a list of new keywords. These are words that you have to include in your website.

Analyze your website: Succeeding online is a Herculean task. Analyze your website's incoming traffic on daily or weekly basis. You will come across new keywords phrases that you can add to your master list of keywords. You will find hundreds of keywords that you may not have imagined.

Keyword Typo Tool: Now that you have got comprehensive list of keywords its time to use Typo tool. One can find such tool available for free on Internet. Select the tool which works on proximity of QWERTY keyboard. The use of such tools would give you fair idea of new keywords based on misspelled words.

Using typos in Meta Tags: Even though search engine like Google ignores Meta Tags while determining the ranking of a website, search engines like Yahoo and Ask still use Meta Tags as determining factor in relevance. These search engines are still important source of traffic and should not be ignored.

Tricks to use to misspelled keywords: Misspelled keywords are words that one would not like to use on their website. The best way is to create custom 404 Error pages. This is most effective way to target misspelled typo traffic. This way a page can be indexed by search engines as well and is away from the main page of the website. Once a visitor lands on your website you can cleverly direct him to your main website.