How Well Do Your Articles Appeal to the Reader?

As a freelance writer, I am always looking for ways to hone my expertise. Much attention has been paid recently by the online community to Latent Semantic Indexing, or LSI. This vector based algorithm is used by the search engines to determine if your content is relevant. Because it is a mathematical formula, no human interference is used to cause debate over relevance. The LSI algorithm takes the "choice" out of readership, and injects into the article pure mathematical results that determine relevancy. Many people like Shakespeare, many like Stephen King. Many readers of King would scoff at The Raven, and readers of Shakespeare prefer Hamlet. Simple stuff.

If you have been writing web copy for any length of time, you know that the article title is the most important thing to draw the visitor in to your copy. Practice has taught me what makes a title draw people in, but now it is much easier for me to determine if my title reaches the market I intend it for. As an example, the title for this article "how well do your articles appeal to the reader?" was analyzed using free online resources that returned an emotional marketing value (EMV) of 55.56%. It is targeted by these values to be equally attractive to people's intellectual and spiritual spheres. As a bench mark, the average person will communicate at 20% of these values, and a professional copywriter will hit values of 30%-40% EMV. The most gifted copywriter will have 50-75% EMV words in their headlines.

As a right-brained thinker, I tend to look at the world a bit differently than those of the left brain persuasion. To this end, when any tool comes around that helps me in my pursuit for good web copy, I tend to take full advantage. I use several methods to determine relevancy in an article that I target for web copy, and determine the LSI keyword phrases that I need to make that article relevant. I use the Google Adwords Keyword Tool to determine the relevant phrase for my articles. My thinking is this - we all bow to the Google god, so why not use their stuff? It only makes sense to me. So, for sake of example, lets look at what Google suggests for relevancy for the phrase "latent semantic indexing." Using the Google Keywords Tool, and inserting "latent semantic indexing" as the search phrase, I get these results:

latent semantic analysis
indexing search engine
latent semantic index
indexing by latent semantic
probabilistic latent semantic analysis
indexing by latent semantic analysis
latent semantic indexing

Now, if I write my 500 word article about LSI using these keyword phrases, I am incorporating into my articles what Google's algorithm feels is relevant for the keyword phrase "latent semantic indexing." The search engines will love your article. The returned keyword phrases leave no doubt in my mind what to use to make my ad copy relevant.

The internet was designed for one thing - information. I feel many internet marketers are now overlooking this in their fight to be top gun on the web. Some of the PLR articles I have seen are simply horrid, but I find that even this stuff sells. Do yourself a favor - use the tools available and be sure of what works!

Alden Smith is an award winning author who has been writing for over 50 years. He currently is a contributor to several high traffic websites as a freelance writer. His website, Exclusive Private Label Rights is a stop off place for people needing articles for internet marketing. His specialty is Bum Marketing.