How to Write a Compelling Byline for Your Company

Having a byline is essential to the success of your business. It is also known as your '30 second commercial'. It very easily incorporates the 5 W's of writing successfully. Written in plain English and in concise terms others will learn about Who you are, what you do, where you are, why you do what you do, and when you promise service. Let's talk more in detail about these areas:

* Who you are is obvious. Your name, your company name. "Elaine Jones, owner of The Widget Company." Plain and simple. Or, for larger companies, simply use the company name.

* What you do. Tell others what services or products you have available. "Offering quality, time-saving widgets."

* Where your business is located. For press releases, simply state the city and state. For a local publication, the mention of a landmark might help. "Located in Poulsbo Village, Poulsbo, Washington" is an example.

* Why you do what you do. What makes your product or service stand out from the others? Here is an example…"After seeing a need for time-saving widgets, I developed one that has helped others decrease their ordering turnaround time by 35%. There is nothing like it around."

* When you promise service. This is where you let others know your turnaround time, average delivery time, etc. For example, "We have a 24 hour turnaround policy ." 221

BYLINE EXAMPLE: The Widget Company, located in Poulsbo, WA., offers quality time-saving widgets that provide convenience and stability. They are receiving national attention. With a 24-hour turnaround time, we guarantee professional service. Contact us at 360-123-4567 for more information.

Or……….

Sue Storm is a published author of over 200 articles, is a motivational speaker, and conducts seminars nationwide. She also authored a motivational-oriented book series.

After you have developed a byline, where do you use them? Where are they placed?

Bylines are used in a multitude of situations:

· In networking groups, they are used as an introduction to others verbally.
· In printed publications, they are added at the end of the document - as a separate paragraph.
· For books, they are included on the inside of book jackets.
· For television or radio, they are used as an introduction.
· As mentioned, for press releases, they are at the end.

Can you begin to see the importance of writing a compelling byline? You only have a few words and short space to let others know why they ought to be interested in what you have.