How to Write Compelling Freestanding Webpage Content
Future Web Viewers to Your Site Will Be Reading Most of Your Web Pages Individually
Since some viewers to your site will only see one or two of your web pages instead of your site's home page screen, every web page on your website should have a very descriptive and compelling header and footer on the top of your main content pages.
Your web page should have the name of the author, the direct source of some of the news material, as well as the date that the webpage content was published on. This information should go in the footer area of your web pages in the best case scenario.
WHO ARE YOU?
The first pertinent amount of information that should be included in your header would be to describe who is speaking? This means who wrote the main content of the web page that the web viewer is reading, whether it's an institution, research group, professional writer or assistant professor at Yale. You must be very descriptive of the authorship of your webpage content, otherwise you are opening yourself up to plagiarism issues.
WHAT IS YOUR WEBPAGE CONTENT ALL ABOUT?
The document title on your web page screen is the first thing that most web readers will view upon visiting your webpage content, so you must make sure your main title on the web page describes your following text perfectly. If your web page includes a lot of graphics and text images, your reader will ONLY see this main title text because of the few seconds of load time the page will take before the rest of your webpage content is made available.
Those precious seconds of load time could easily dissuade a web reader from viewing your article or blog because the main title was not descriptive enough or compelling enough to keep the reader interested in reading your entire webpage content. If your title contains arcane technical verbiage or misleading text, you can be sure that most of your web viewers who stumbled upon your individual web page will not be a future subscriber to your website.
WHEN WAS YOUR WEBPAGE CONTENT WRITTEN?
A webpage document should always have the published date at the bottom of the page for reference purposes. You might think that it would be a negative element to bring to your article or blog writing since people always want to see the latest news articles first, and older articles second or third, but you would be wrong in making that assessment.
Just because an article is more than five or six years old does not mean it is any less relevant than any article written last week as long as it is informative. But if you really are concerned about this issue, a way around that is to update your blog or article every year or so and then change the date at the footer area of your individual web page to the date you updated the webpage content.
WHERE ARE YOU FROM?
Sometimes it's just as important to indicate where you are writing your blog or article from as it is to indicate who is writing the webpage content as well. The location or organization you are writing from has huge implications on the exact slant your blog or article will take when the reader ventures further into your webpage content.
Always be sure to include your main website's URL as the main focus of your location at all times, even though the web page that your reader happens to be on is linked directly to your main home page through your site's navigation bar.
The next reader might not even know you have a website but by including your site's URL on ever web page, you are ensuring that they will visit your main home page as soon as they have finished reading your thought-provoking or well-informed webpage content.
Published by Rob Mead
I am a freelance writer living in the Las Vegas area and I write for many high-tech audio/video component websites such as Home Entertainment and SoundStageAV.com on a regular basis. View profile
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