With a marketing plan the very arduous process of selling your invention is substantial less intimidating. You can simply check points of the plan instead of living in fear of what could be coming next. Remember that is a long process in order to sell your invention having a patent marketing plan reduces the risk of you running astray or developing low confidence about your invention, which has killed more inventions then has ever been produced.
Writing a patent marketing plan is similar to writing a business plan. A patent marketing plan is produced in order to convince companies that your invention has a) profitability and b) long term sustainability. The patent marketing plan will also serve as a way to display the work and research that you have done to get to this point. In can be hard to demonstrate exactly how much work you have put into this invention in a meeting but is far easier to do so in a patent marketing plan. Having a well written patent marketing plan may be the difference between your invention getting the time of day or not.
The most important part of writing a marketing plan is doing the research necessary to sell it to the larger companies. You need to look at the markets and demographic available for your product and determine an adequate price. Are there competitors how does your product differ?
To summarize here are the details you want to cover when writing your patent marketing plan. Your product, describe the functionality and the consumer side of using your product. You also want to go over what exactly makes your product unique and differentiates it from any competitors in the market. You also need to cover the business side of your invention. How profitable is it and what kind of demand is there for this product. Remember to show evidence of all your facts to be more convincing to your potential investors. Good examples of potential are how many people might be buying competitors products. Remember that evidence speaks louder than frivolous thought.
Source
http://www.uiausa.org/,uiausa
Published by Jim Posey
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