While your article may be unique, your content and ideas may not be this is why you have to make sure your headline makes the reader read your article and not someone else's.
If you follow the tips in the upcoming articles you will soon perfect the art of writing a title that not only matches your article but compels people to read your article. In this article I will focus on why a headline is so important and why it is vital you have the right headline for your article.
You may wonder if the title is really that important as you know your article is interesting, factual, informative and well written. When people are searching for the information that you can provide they only see your headline. It is the headline that you have written that the reader bases their decision on whether or not to read on.
The headline attached to your article is the first and possibly the only impression you will make on your readers or potential readers. It doesn't matter what you have been told in the past, impressions count and the first one you make on your readers is vital for your success.
If your article doesn't have a headline that will attract readers then you have wasted your time writing the rest of your article. A headline is what grabs your reader and makes them want to read the rest of what you have written.
On average eight out of ten readers will only read the headline and then move on to another, whereas the other two go on to read the whole article. This clearly shows why your headline has to be compelling, interesting, informative and effective. Read on to find out how exactly you can achieve great and grabbing headlines.
By writing a great headline for your article or work you are potentially making yourself more visible to interested and targeted traffic. You want to have your content easily found, that is why you have to have a great headline.
This series of articles will focus on a number of things such as why you should write your title and headline before you start the article instead of waiting till after you have written the article. I will also go into keywords within articles and within headlines and why they are essential to readers finding your work. I will also cover foolproof templates for your article headlines.
Published by SFolega
Proud mum to my beautiful baby girl Isabelle and wife to my gorgeous husband Richard. I'm also a professional copywriter and I am running my own copywriting business as well as freelancing. We are current... View profile
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11 Comments
Post a CommentCan't wait for the next article. Thanks. :o)
Yeah I know what you mean Linda, some are much easier than others!
Sometimes I have trouble coming up with a title. Other times, the title just seems to write itself. Thanks for the advice.
Thanks everyone for the kind comments! The next in the series are coming soon I promise! :D
Great tips - looking forward to the next ones. :-)
i need all the help i can get..ill be sure to check out the next few articles..thanks!
Good article on writing good headlines :) Sheri
I agree!! :-) All of these things will be covered in the upcoming series... If only I didn't have tons of work to do!! :D
Several things more: the title must be keyword-rich and searchable. It should not be "cute" but should mention what the reader will get out of reading the article. Finally, it should be fairly long 75-100 characters to maximize the number of keywords you can put in. You can put the cute stuff that will hook the reader in a subtitle, abstract, and first paragraph.
Great tips, thanks so much...love your stuff!