The first thing to remember is that your blog is a community tool. That means that you need to write to your audience and not "at" them. Not sure what this means? Basically, you want to write with a tone and an approach that lets people know you're interested in their feedback and their comments.
Don't pretend that you're some type of untouchable expert that can't be questioned. Ask questions and encourage feedback from your readers. The minute you pretend that you know better than everyone else, you're going to lose your readership. You're simply a conduit for information. Bloggers that pretend to be more than that lose readers pretty fast. Remember, you're not up on a pedestal. Your blog is a place to build a community who looks to you for leadership.
One of the best ways to get blog traffic is to get other people to link to your blog, or have links to your posts distributed around the 'net. If your post titles are interesting and catchy, you'll get lots of this type of traffic. For example, instead of titling your blog post "How to Fix Your Credit", use "5 Quick Credit Fixes to Boost Your Score in 60 Days." See the difference?
There are a few tried and true types of blog posts that will work every time. If you're hard up for how to change your topics from the previous step into workable blog posts, look at the following list to get some ideas:
-Create a list: Not only does this tactic give you an easy way to organize your content, but list posts are often bookmarked and distributed by your readers. Create a top ten list on an important topic in you niche and you'll see traffic coming in from the social bookmarking sites.
-Write a How to: Sharing a how to article on a helpful topic is another good way to get bookmarked and shared. If you have special insight on a particular topic, share it on your blog. Make sure you're offering something unique and special and not just rehashing what other people have written on the topic.
-Tell a story: Anyone can write a blog post on a popular topic, but you can make yours stand out by telling a story. If you've had personal experience with the topic you can share your experience, which invites others to share their own experiences in your comments section.
-Interview someone: Blogs are a great promotional tool for product creators and authors. If someone in your niche has a product coming out, you can interview them. You get free content, and they get free advertising.
Above all, you need to involve your readers. Ask their opinion at the end of the article or pose a question that people can answer in the comments section. Keep repeating to yourself that blogging is community building.
Published by Mark Egan
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