How to Write a Searchable Article: Basic Example

The "How to Write a Searchable Article" series is intended to help new internet writers. The topic is still the key for big hits and evergreen articles. I can't offer much help there, yet. The following example of using the writing exercise, should help illustrate its effectiveness.

Sample lead paragraph:

As a writer, I know the value of good word processing software. Spell and grammar check is very helpful if you want your work finished quickly. You don't have to spend a lot of money to get quality software, you just have to look around for a deal.

Taking this opening paragraph and running it through Textalyser.net, here are the top ten keywords, occurrences, density and rank:

you 3 9.7% 1, software 2 6.5% 2, lot 1 3.2% 3, spend 1 3.2% 3, don't 1 3.2% 3, quickly 1 3.2% 3, money 1 3.2% 3, finished 1 3.2% 3, get 1 3.2% 3 and around 1 3.2% 3

The desired keywords are obviously not in the list with the exception of software. So let's put "word processing" and "free word processing software in the keyword suggestion tool (submit express.com or overture etc.)

Word processing, word processing software, free word processing, free word processing software and free word processing programs are the highest rated suggestions. So let's rewrite the paragraph.

Free word processing software is a valuable tool for any writer. Being free, does not mean the word processing program is cheap. High quality free word processing software is not only available on the internet, the software often makes uploading articles less cumbersome.

Now let's repeat with this rewritten paragraph. Here is our new keyword list:

Free 3 10% 1, processing 3 10% 1, software 3 10% 1, word 3 10% 1, often 1 3.3% 2, internet 1 3.3% 2, available 1 3.3% 2, makes 1 3.3% 2, articles 1 3.3% 2 and cumbersome 1 3.3% 2

This is better and if you look further at Textalyser, you will find two, three, four and even five word relevant phrases. Before only one irrelevant, two-word phrase was listed.

If you look at the relevant multi-word phrases listed in the text analyzer, there are several that end with "is". One may also note that no actual program is mentioned. While these keywords and phrases are searchable, they need to be kicked up a notch. Include the focus of the article, your favorite free word processing packing, in the lead paragraph.

So one final rewrite:

Free word processing software packages are valuable tools for any writer. Being free, does not mean the word processing program is cheap. High quality free word processing software on the internet is not only available, software like, Uncle Buck's WP, often make uploading articles less cumbersome.

In this run, the top four keywords are software, processing, word and free all with an 8.8% density. The two, three and four word phrases are all relevant. The five word phrase is lost, but the greater relevance of the other phrases more than makes up for the loss. The Uncle Buck's WP, is highly searchable once worked into the remaining article.

Of course, Uncle Buck's WP sucks, so you would select your favorite freeware for the article. The more highly searched the WP package you select, the higher the page views you can expect.

The higher than desired keyword density will fall into line when the remainder of the article is written. The lead paragraph is now near optimum for the search engines and more informative for the reader. Note: None of the paragraphs are great, it's just an example guys. I would rewrite the lead paragraph once more to improve flow and impact.

For capturing search engines and readers attention, your title, subtitle, abstract and lead paragraph are the are the tickets. The title should then include the most highly searched keyword phrase, with the subtitle, if used, and the abstract including variations of that phrase and/or other related key phrases. The text analyzer and keyword suggestion tools can be invaluable in developing highly viewed articles in this respect.

This is just an example of using the tools. The article development should start with the topic, researching the searchable title, building the eye-catching abstract and then writing the article with the relevant keywords and phrases already fresh in your mind.

Disclaimer: Remember, you get what you pay for! This article was submitted for non-payment and has not been reviewed by Associated Content. Associated Content does not necessarily share the views of this author or endorse the content of this article in any manner.